Have you seen East Coast USA around town recently? Helloworld Travel has partnered with three East Coast USA destinations – Washington, DC, Philadelphia and Boston – on a three-month campaign, which wraps up this month.
The high-impact ad campaign took over trams, buses, billboards, rideshares and digital displays in Sydney and Melbourne, running from July to September 2025 as part of a wider destination marketing strategy that included recent trade and media events in Brisbane and Sydney.
Washington, DC, Philadelphia and Boston are conveniently connected by train, including the new high-speed Amtrak NextGen Acela, plane and car, making it easy for Aussie travellers to experience all three cities in a single, seamless journey.
Destination DC Australia & New Zealand Director Corey Marshall said: “This campaign is all about being the flint to light the fire of interest with Aussie travellers, they can then head to their local Helloworld agent to find out more and start booking.”
“With a vibrant lineup of events on the horizon, including America’s 250th anniversary and FIFA World Cup 2026, there has never been a more exciting time to experience everything these destinations have to offer.”
Helloworld Travel Group General Manager Retail Networks Nick Sutherland said: “We’re thrilled to collaborate with such iconic destination partners on this campaign, and to put these colourful destinations right in front of potential visitors.”
“By showcasing the vibrancy of East Coast USA travel through bold, engaging creative across Australia, we’re inspiring travellers to explore these must-visit locations. Then, with the support of our extensive Helloworld Travel agent networks, turning that inspiration into unforgettable journeys.”
For more info, visit helloworld.com.au
