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Travel over things: Explore Worldwide urges mindful consumer consumption for Black Friday

Launching its 2024 Black Friday sale, small-group travel specialist Explore Worldwide is keen for Aussie consumers to shop mindfully during this year’s sales and consider conscious consumption over impulse buys and travel over things.

Launching its 2024 Black Friday sale, small-group travel specialist Explore Worldwide is keen for Aussie consumers to shop mindfully during this year’s sales and consider conscious consumption over impulse buys and travel over things.

Instead of accumulating more stuff, the certified B Corp encourages a shift toward thoughtful choices, prioritising bucket-list experiences and enriching travel for yourself or others.

From 22 November – 2 December 2024, travellers can save up to 20 per cent off select 2025 Explore Worldwide small-group adventures.

Saranda, Albania on an Explore Worldwide tour
Saranda, Albania – one of the most sought-after destinations for 2025.

With more than 2,000 discounted departures on offer for travel throughout 2025, the sale includes Albania and Turkey (both emerging as sought-after European destinations for 2025) as well as Vietnam, Sri Lanka, Japan and Italy with trip styles varying from discovery to walking tours.

Explore’s Regional Director Australia & New Zealand Ben Ittensohn said that by shopping mindfully, travellers can travel with purpose, support sustainable tourism and make lasting memories that will live far beyond gadgets or garments.  

Female hiker on Amalfi Coast Walking tour with Explore Worldwide
Gift yourself an Amalfi Coast Walking Tour.

“We’re thrilled to launch this sale, offering incredible discounts across a diverse range of small-group trips, including many of our latest new trips,” he said.

“It’s is a wonderful opportunity to gift yourself, or someone special, a once-in-a-lifetime experience, rather than something that may ultimately end up in landfill.

“At Explore, we believe in the value of meaningful experiences over material items, and we encourage our customers to make mindful choices this Black Friday,” he said.

For more info, head to exploreworldwide.com.au