Bold and energetic brand Desigual, globally renowned for its vibrant colours, is set to arrive in Australia with the opening of its first flagship boutique at Sydney Domestic Airport’s Terminal Two.
Hailing from Barcelona in Spain, Desigual is an illustrative invitation to ‘enjoy life’ with its signature aesthetic aiming to inspire and stand out through vivid patterned prints punctuated with life-affirming messages.
Founded by Swiss national Thomas Meyer in 1984, the brand’s philosophy believes being different, authentic and unique helps make the world a better place, with Meyer envisaging a future where people who dress differently would generate optimism and positivity, a vision that remains the heart of the brand today.
With a global tagline of ‘La Vida es Chula’ translating to Life is Cool, the enthusiastic brand resonates this concept across its fashion categories set for Australian shores including women’s wear, men’s wear, children’s wear and accessories.
Famous for its innovation and energy, Desigual strives to draw attention to the beauty found in the unusual, recently drawing worldwide praise for selecting famous model Chantelle Brown-Young, whose unique look is the result of the skin condition vitiligo, to front their Fall 2014/15 campaign.
With stores in 109 countries around the world, the October opening in Sydney Airport is an exciting development as the brand expands into Australia, with Melbourne Airport following shortly after.
Launching in Australia by visionary company LS travel retail Pacific, highly experienced in the airport retail environment with thousands of stores globally in duty free, specialty, convenience and cultural leisure, the Desigual flagship will offer shoppers a playful and memorable experience with a strong focus on colour and fun.
For more information, visit www.desigual.com
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