Scenic side panel
Scenic side panel

Hey, Daddy! New study reveals Australia’s sugar daddy capitals

The “sugar habit” is trebling in numbers but where does a young woman willing to offer “companionship” in exchange for "goods" go to nab her very own “mutually beneficial" relationship”?

The “sugar habit” is trebling in numbers but where does a young woman willing to offer “companionship” in exchange for “goods” go to nab her very own “mutually beneficial” relationship”?

The thought of an exceptionally younger woman dating a substantially older gentleman with fat pockets and a generous nature could be your dream come true, or your worst nightmare.

However, the pretty-young-girl-rich-bloke tandem is as old as Babylon, or loin cloths, I’d suspect.

And it’s a trend that doesn’t appear to be slowing down.

edelsten - karryon

Edelsten may have a little competition, according to new research. Image Source: Getty.

According to, the number of registered sugar daddies on their site has nearly tripled in 2014.

This surge of desperately-seeking-(young)Susans inspired a study that aimed to identify the key demographics of the Australian sugar daddy, or a successful man willing to provide a certain lifestyle for a young, attractive person in return for friendship or “companionship”.

The study also revealed the top five Australian cities to find a sugar daddy.

According to research, the average sugar daddy in Australia is roughly 39 years old and has an annual income of approximately $237,865 AUD. He spends roughly $3,794 AUD monthly on his “sugar habit”.

The highest ratio of sugar daddies, per 1,000 males, was Brisbane – the “sugar daddy capital of Australia”.

brisbane - karryon

Brissy, sugar daddy capital of Australia.

Brisbane currently has 4.70 sugar daddies per 1,000 males, up from 3.49 in 2013.

Sydney followed at a ratio of 4.16. Melbourne has an average of 3.37 sugar daddies per 1000 males. Perth sets the average at 3.11. The most humble of cities is Adelaide, with an average of 2.14.

Nonetheless, while numbers are up in  Australia, they appear to be halving globally – at least for the sugar daddies that boast a “mamma” at home.

The number of married sugar daddies globally has dropped from 46 percent to 29 percent. This, according to is an indicator that the sugar lifestyle is becoming more widely accepted among single men.

Australia’s sugar daddy ratio is comprised of roughly 27 per cent of married men.

“The sugar lifestyle is attracting more men who are seeking a modern take on relationships that cater to them based on their needs and schedule,” their spokesperson said.

What do you think of the findings? Could it be a case of more cash in Bris? Or a lack of desire to enter into a “mutually beneficial” relationship in Adelaide. Have your say!