Africa’s travel trends are not just inspiring and informative; they also reflect the rational and emotional reasons that people travel.
Go2Africa has been drawing their predictions for 2015 from market research, industry developments and the insights of real travellers in their online community.
Work stress, city smog, global recession and information overload… It’s no surprise that the number one trend for travellers in 2015 is taking time out where there is space to breathe in the quiet beauty of nature, where the air is clean and personal technology is irrelevant.
2. Secret Gardens
As travellers become more informed about what to see and do in Africa’s top destinations, they naturally want to know about the hidden gems – the places that offer iconic experiences without the crowds. Our top choice for 2015 is Zimbabwe. Home to natural wonders, spectacular wildlife and some of Africa’s best guides, Zimbabwe’s top attractions are conveniently close to international flight hubs.
In a time-starved world where a million cares are crammed into every minute of the day, taking a vacation means stepping away from daily pressures. It’s time to get outdoors, make memories and enjoy life’s little luxuries: a great meal, a beautiful view and time with the people you love. It’s about vacations that are customized to your preferences using private accommodation, transfers and guide.
4. Authentic Encounters
This trend is about travellers seeking out genuine cultural experiences and natural wildlife encounters. It’s a move away from the tourist traps like fake villages and captive animals. It’s about opportunities for respectful, sincere engagement with real people in their traditional settings and about raw, wild encounters with Africa’s wildlife.
5. Alive & Kicking
This is about the moments that leave travellers feeling changed and transformed by what they have witnessed or the people they have met. It is about seeking out those precious instances where you feel fully present and more truly alive. When your every sense is awake to the beauty and detail of the world around you, we call it a bucket list experience, and Africa is home to some of best on the planet.
Africa’s do-before-you-die adventures will stretch your comfort zones, open up your horizons, surprise and delight you. Be inspired by our Top 5 round-ups for couples, families and solo travellers or browse our top experiences, from hot-air ballooning at dawn to gorilla trekking.
This trend evolved from a fashion for expertly curated lists of luxury products created for discerning individuals. In 2015, ‘tailor-made’ jumps out of the realm of the ultra-wealthy into everyday services, including travel, which just happens to hit the bull’s eye of why we will show you Africa better than anyone else
7. My Story
This trend reflects the shift away from owning things to making memories – those experiences that become defining moments in an individual life story. Contemporary travellers share their stories publically on an unprecedented scale, between travel albums on Facebook, tweeting game drive sightings and posting their ratings on Safari Bookings. Travellers often feel the truest connection with Africa when they are seated around a roaring campfire, trading stories with their fellow adventurers.
8. I Got This
This trend is a natural result of longer life spans. Increased longevity inspires better care of our health and active hobbies, like golfing, hiking, scuba diving and cycling. In 2015, we expect to see more travellers including active hobbies in their vacation plans, looking to take advantage of unique and exotic locations to achieve personal goals or learn something new.
With time at a premium, many travellers want their precious vacation days to include once-in-a-lifetime experiences that will thrill them, enrich their life story and still leave enough downtime for rest and relaxation. Combinations safaris are ideal for this trend – they include iconic wilderness experiences and balmy afternoons spent soaking up the sun beachside.
If this your ideal balance, we recommend combining iconic experiences like gorilla trekking, hot-air ballooning and walking safaris with rest and relaxation on gourmet safaris, tropical beaches and Africa’s best spa escapes.
10. Value Shift
Another evolving trend is ‘clan’ travel, which reflects the dynamic nature of modern families and a nostalgic value shift back to family activities. The trend began in 2011 with a marked rise in extended family travel – mostly multiple generations travelling for special celebrations – and grew into a joyful movement of blended families using vacations as bonding experiences and mixed groups of friends, kids and relatives heading off on active adventures together.
What are your travel tips for Africa?
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