Helloworld Travel has joined forces with Bench Africa, South African Airways and South Africa Tourism on a new multichannel campaign, inviting Australians to unlock a sense of wonder and joy on a South African holiday.
The ‘South Africa Awaits – Come Find Your Joy‘ co-op campaign runs until 15 November 2025 with a range of private fares with South African Airways (SAA) and exclusive discounts from Bench Africa.
Helloworld advisors across the network can also access dedicated campaign assets to promote the nine deals, which include both new-to-market and popular products for Helloworld and Bench Africa.
These span from safaris and self-drive journeys to escorted tours and beach stays, including independent curated adventures for luxury travellers.
Bench Africa Head of Trade Relations Andy Kirkman said South Africa is one of the small-group and private adventure company’s strongest areas of enquiry.
“It’s a destination that offers something new with every visit, with travellers drawn to its blend of safari, culture, landscapes, food and wine, ideal for first-time explorers discovering Africa, as well as repeat travellers eager to uncover fresh experiences as no two journeys are ever the same,” he said.
Helloworld Travel Group GM Marketing Melissa Warren said the new promotion leverages South Africa Tourism’s current global campaign with exclusive deals for agents to offer their clients.
“We’re thrilled to be showcasing this vibrant destination and support our valued partners, along with the incredible content and product offering it brings,” she said.
“We’re excited to encourage our agents to invite their clients to ‘Find Their Joy in South Africa’ and create lasting holiday memories.”
For more info, visit helloworld.com.au
