Wallabies hero and travel enthusiast Nick Cummins, aka the Honey Badger, stars in Hong Kong Tourism Board’s new tourism campaign designed to get Aussie travellers excited about visiting Hong Kong again soon as restrictions continue to ease.
While he’s a Hong Kong Rugby Sevens regular, the Honey Badger headed back to explore beyond Hong Kong Stadium to see what the city has to offer with help from Hong Kong Tourism Board (HKTB).
The campaign runs from 5 October to 28 November and includes a video series showing the Honey Badger discovering the city like a local on a jam-packed itinerary of culture, nature, street eats, big nights and even bigger personalities, covering everything from making unique new friends to setting a personal record for sprinting 268 stairs.
He took on some iconic Hong Kong activities that saw the world-renowned winger take on a wing chun master, bring sightseeing to new heights and even get in touch with his spiritual side.
“Hong Kong is one of my all-time favourite cities in the world. The people, the culture, the hustle, the bustle – you just can’t beat it. From the restaurants and nightlife to getting outdoors and exploring, there really is something for everyone. I can’t wait for Aussies to explore Hong Kong like I have,” he said.
HKTB Director Australia & New Zealand Karen Macmillan said: “The video series shows the incredible variety of experiences you can do in Hong Kong and really captures its distinctly East-meets-West vibe.”
“Nick was the perfect person for this campaign, not only because of his long-standing relationship with Hong Kong and the Hong Kong Sevens, but his infectious larrikin persona and adventurous spirit made him an obvious choice to bring the stories of some of our own local legends to life.
“This campaign is the ideal entrée for Aussies tuning into the return of the Hong Kong Sevens from 4-6 November 2022, following a couple of years of COVID cancellations.”
Check out all the videos at discoverhongkong.com
