New Caledonia Tourism has launched the latest phase of its brand campaign with special offers from Australian tour operators and in-destination partners to entice Aussie travellers to visit our closest island neighbour.
The next iteration of the ‘Get Closer to What You Love’ campaign continues the storytelling thread alongside a raft of travel offers designed to help advisors turn considerations into bookings.
The campaign highlights New Caledonia’s point of difference as a diverse and large French Pacific archipelago with pristine lagoons and World Heritage-listed reefs, rich Kanak and French culture within two to three hours’ flight from Australia’s east coast.
The new offers include accommodation, experiences, packages and flights on a dedicated deals page with clear pricing and booking windows, making the next New Caledonia holiday as easy to plan as it is to imagine.
Aircalin direct flights to Noumea ex Sydney and Brisbane are priced from AUD$599 per person on sale until 15 May 2026 for travel between 1 May 2026 and 31 March 2027.
New Caledonia packages start from $1,349 per person and feature city break itineraries in Noumea, self-drive adventures on the East Coast and Isle of Pines or Bourail holidays.
In addition to the 20-plus holiday packages, more than 30 local partners have launched special offers for travellers wanting to create their own itineraries.
The brand campaign will be supported by advertising and digital activity in Sydney and Brisbane in May 2026, followed by Melbourne and other key markets in June. Advisors can also access the dedicated B2B New Caledonia Tourism website.
KARRYON UNPACKS: New Caledonia’s latest campaign gives advisors practical pricing, packages and partner offers to sell a nearby South Pacific escape with a distinctive French Pacific flavour and strong short-haul appeal.
