Thirty-seven travel agents were swept away from Australia and to Ireland to learn what it really means to be an Irishman with Trafalgar.
Held last month, the famil started and finished in Dublin, giving agents an rare insight into living like a local in the country.
Consultants were offered a Cultural Insight at the Guinness Brewery with a Storehouse tour and pint-pulling demonstration.
They were also treated to a luxurious stay on the grounds of Red Carnation Hotel’s newly-refurbished Ashford Castle, one of Trafalgar’s new Authentic Accommodation for 2015 and part of the Travel Corporations’ family of brands.
And they joined a local family on their traditional Irish farm in Killarney for an exclusive Be My Guest dining experience.
Building on the brand’s social media strategy to make user generated content the central pillar of the brand, Trafalgar partnered with Tourism Ireland to run a social media competition for attendees, incentivising travel agents to share their insider experiences of Ireland across Instagram, and Twitter.
Over 1,100 images were produced on Instagram using the hashtags, #AgentsdoIreland, #LoveIreland and Trafalgar’s primary hashtag, #TrafalgarInsider.
In addition, the campaign also generated over 15,718 impressions across Twitter.
More than 10 prizes were up for grabs throughout the famil including the best ‘Wild Atlantic Way’ image, ‘Jump into Ireland’ post and most creative ‘Game of Thrones’ image.
Meanwhile, over the weekend the people of Ireland passed a historic vote to legalises same-sex marriage.
Travel leaders in the country expect the change will have a positive impact on tourism, by attracting loved-up same-sex couples. Read on
