Tourism New Zealand has teamed up with TWBA\Sydney creative agency on a new iteration of its successful ‘If You Seek’ campaign and 100% Pure New Zealand global brand, aiming to showcase Aotearoa New Zealand as a holiday destination that will see Aussies return home with unforgettable stories.
The ‘If You Seek Stories’ multichannel content campaign highlights New Zealand landscapes and experiences as an engaging backdrop to inspire deeper travel tales and prompt Aussies to create their own narratives.
Directed by The Sweetshop’s Mark Albiston, the hero films feature an Aussie unpacking her New Zealand story as she travels through different locations with out-of-home (OOH), digital and social media channels revealing more of her NZ experiences.
Experiences include heli-biking at Kaimanawa Alpine Adventures, oyster tasting at Waiheke Distilling Co and soaking in hot pools at Wairakei Terraces.
Tourism New Zealand Australia General Manager Andrew Waddel said “Stories are the one thing we’re guaranteed to bring back home to share with friends and family, ultimately creating advocates through our visitors in the process.”
“With the combination of experiences in close proximity and the manaakitanga, or hospitality, of New Zealand’s people, stories just happen in Aotearoa New Zealand.”
Tourism New Zealand relaunched its ‘If You Seek’ global brand campaign with a year-round focus in July 2024.
For more info, head to traveltrade.newzealand.com