Tourism NT’s new national ‘Best Kept Season‘ marketing campaign aims to promote the Territory as a year-round destination among Australians, highlighting the appeal of off-peak travel from September to April.
Developed in collaboration with Tourism Top End, Tourism Central Australia and NT Major Events Company, the 12-week campaign is designed to promote more consistent visitation across the year.
It highlights the secrets locals already know about off-peak travel in the NT – great value, nature at its best, exciting events and under-the-radar experiences – all with fewer crowds.
The omnichannel campaign will run across free-to-air TV, radio, BVOD and SVOD, OOH, print, online and social media, highlighting insider tips and sharing secret spots from tourism operators and locals.
Partnerships with Jetstar, Qantas, Tripadvisor, Luxury Escapes, Travel Auctions, Expedia, Helloworld and NT Now will convert and showcase deal messaging.
The 2025 off-peak campaign follows similar campaigns over the last three years, introducing key strategic shifts this year that reposition the NT as high value and reframe September to April as the NT’s Best Kept Season.
Tourism NT Acting CMO Monika Tonkin said: “The ‘Best Kept Season’ campaign features a fresh look and feel for Tourism NT. Visitors are encouraged to experience the Northern Territory during this amazing time, from flowing waterfalls and unique markets without the crowds to the best fishing in Australia and the spectacular Parrtjima – A Festival in Light.”
“With targeted deals providing strong incentives to holiday in the NT, this campaign also gives Territory tourism operators the chance to show their own Best Kept Season offerings,” she said.
For more info, head to northernterritory.com/best-kept-season
