Tourism WA has teamed up with Helloworld Travel and Viva Holidays again to promote the state in a major coop campaign that ties up dream itineraries, exclusive offers and bookable experiences from 1 May 2026.
The latest collaboration continues the long-standing and professional partnership to both drive demand for Western Australia and support advisors with market-ready packages and assets to inspire their clients to travel to WA.
‘Step into a Dream’ itineraries will highlight well-known WA destinations alongside new travel experiences for Helloworld Travel and Viva Holidays.
In addition, this major initiative will showcase exclusive experiences designed to appeal to a wide market.
New product and Viva Holiday exclusives include an Explore the Abrolhos Islands package, including a five-night Coral Coast cruise; Broome & Cygnet Bay Adventure; Complete Perth & Beyond; plus the new Kimberley Wilderness Retreat package with a five-night stay at Berkeley River Lodge.
The Ultimate Journeys by Viva Holidays Margaret River Gourmet Getaway will also be showcased in marketing activity, including a TV ad.
Helloworld Travel COO & Executive Director Cinzia Burnes said the partnership continues to deliver strong outcomes for both advisors and travellers, particularly with Helloworld Frontliners Forum hosted in Perth in 2026.
“Our partnership with Tourism Western Australia is one of the strongest and most enduring in our network,” she said.
“These cooperative campaigns consistently perform well, because WA is a destination our agents know, love and sell with confidence.
“This latest program delivers one of our most extensive WA collections to date with new product, strong exclusives and real depth across the state, giving agents even more tools to inspire their clients.
“And of course, this year we are taking our Helloworld Frontliners Forum to Perth, so we can showcase the wonders of WA in person to our amazing frontline agents,” she said.
