The 1st of May was ‘Lei Day’ and to share the aloha spirit during the month of Lei, Hawai‘i Tourism Oceania and Hawaiian Airlines are giving you the chance to win a trip to the Hawaiian Islands in September.
You might have been greeted with one of these beautiful floral adornments before at an event or in Hawaii, but did you know that the lei symbolises the aloha spirit – an expression of hospitality, unity, generosity and kindness?
To celebrate this spirit on 1 May, key representatives from the visitor bureaux of Maui, O‘ahu, Kaua‘i and the Island of Hawaiʻi joined over 100 travel agents for a virtual celebration of Hawaiian culture, which included destination training and cultural activities.
But the fun doesn’t stop there. In fact, it goes on for the entire month of Lei.
Win your way to Hawaii
Hawaiʻi Tourism Oceania has partnered with Hawaiian Airlines to give you the opportunity to win yourself one of eight spots on a travel trade trip to soak up the famous Lei spirit yourself in September.
To win your spot on the famil, simply book a ticket with Hawaiian Airlines to O‘ahu and at least one other Hawaiian Island and write in 50 words or less how you malama (care for and protect) the environment, the local community, or the ocean.
You can upload your entry here, good luck!
The incentive runs throughout the month of May and the winners will be selected by Hawaiʻi Tourism Oceania and Hawaiian Airlines.
“Month of Lei is an HTO signature campaign to celebrate Hawaiian culture, the uniqueness of each individual Hawaiian Island and engage both trade partners and consumers with the spirit of aloha,” said Jennifer Gaskin, Account Director for Hawaiʻi Tourism Oceania.
“We want to showcase what makes each Hawaiian Island special and encourage travellers to visit all islands while respecting the ʻaina (land), kai (ocean) and kamaʻāina (locals).”
For an extra dose of inspo head to the GoHawaiiAU Instagram account. During the month of May Hawaii-based social media influencers from O‘ahu, Kaua‘i, Island of Hawaiʻi and Maui will take over the channel to give audiences a glimpse into the rich Hawaiian culture through their eyes.
For more information head to www.gohawaii.com/au
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