You just can’t beat a European summer romance. But in this case, we’re not talking a sizzling affair with a Spaniard in Barcelona, or a steamy encounter with a suave Italian in Rome.

We’re talking about a different kind of love affair.

The kind between man and nature…


Pretty disturbing, huh?

In all seriousness though, Switzerland is blessed with the kind of nature that’s just so easy to fall in love with.

From breathtaking mountain ranges, sparkling deep-blue lakes, photogenic villages and undulating verdant hills that meet a cobalt sky on the horizon, Switzerland is pretty much heaven on Earth.

And on the Grand Tour of Switzerland over the summer months of June to August, you’ll practically have a million and one chances to fall in love with the stunning Swiss nature.

But don’t take our word for it.

Download the MySwitzerland app and free e-brochures (we have) and start planning your Swiss holiday romance today before you even leave home.


Let the images and words wash over you like a nice warm bath, and before you know it, we think you’ll be head over heels #INLOVEWITHSWITZERLAND too.

Then you can start making your bookings, for yourself and your clients through your preferred wholesaler – using the Swiss Travel Pass (obviously) to get around.

But if you want a little advice from yours truly, we’re here to help.

Here are five reasons why we’re so #INLOVEWITHSWITZERLAND right now.


1. You just can’t beat Lake Geneva.


Do you know the story of Narcissus?

You know, he was the Greek god who fell in love with himself after seeing his refection in a pool of water. The water was so crystal clear, the myth goes, that he honesty thought he was looking at a real, good-looking fella.

Well, we cannot confirm any of this, but we have a sneaking suspicion that that “pool” of water was actually Lake Geneva – Western Europe’s biggest lake that’s basically like a giant liquid mirror.

Lake Geneva isn’t just a pretty face though: it also offers a number of activities for those travellers keen on getting right into nature, whether that be a refreshing stroll or hike along countless trails, stand-up paddle boarding, kayaking and more.

After exerting yourself, you can then hop aboard a boat tour of the lake, or even hop aboard a hot air balloon and admire the lake’s glistening surface and spectacular surrounds – including the magical Chillon Castle – whilst floating high above.

You can also stop off for a glass of wine or two in the charming town of Montreux, perched on Lake Geneva Bay and surrounded by vineyards against a backdrop of majestic snow-capped mountains.


2. A ride on the Red Mountain Railway from Jungfraujoch is incredible.


Ride the famous Red Mountain Railway from the Jungfraujoch station – known as the top of Europe – to Kleine Scheidegg and take in true beauty whilst chugging away through cute mountain villages under an arcing blue sky and towering granite peaks.

From Kleine Scheidegg, it’s only another one-hour train journey to Interlaken through stunning alpine scenery.

Interlaken is the adventure capital and the gateway to the region, including Grindelwald, home of the First Cliff Walk and First Flyer.

FYI: Your Swiss Travel Pass will entitle you to a significant discount on this route.


3. The mountains and lakes at Mount Titlis are to die for.


Don your hiking boots or lycra – the choice is yours – and immerse yourself in the Uri Alps in Central Switzerland, a region made famous by the towering Mount Titlis, only a 45 minute drive south of the stunning alpine city of Lucerne.

At over 2,000 metres above sea level, this spectacular glacier mountain is a base for all kinds of outdoor activities, and doubles as a prime picnic spot for lovers.

It’s so, so beautiful here, that you’ll probably find it hard to focus on your lover’s face.

Them or snow-capped mountains?

Them or verdant rolling fields?

Them or glistening glacial lakes?

Hard choices indeed.


4. We just can’t pass up a good-looking castle.


Let me drop some knowledge on you: the region of Basel is peppered with numerous castles and fortresses, linked by over 1,000 kilometres of hiking trails, making it much-loved from bikers and hikers from around the world.

Oh and in case you didn’t know, Basel is perched on the Rhine River in northwest Switzerland, close to both France and Germany, and easily accessible using the Swiss Travel Pass.


5. Nature is just so accessible.


Who says you need to leave the city to get in touch with nature?

In Zurich, not only is this possible, but the views atop Uetliberg (Zurich’s very own mountain) allow you to take in not only views of the city and the immediate surroundings – including the lake – but, on a clear day, it’s even possible to glimpse the majestic Alps!

During summer there’s plenty of well-marked hiking trails for you explore.

There’s also a two-hour “Planet Trail” trail from Uetliberg to Felsenegg that takes you on a fascinating tour through a model of our solar system.

Visit to find out even more on this stunning destination.

Are you in love with Switzerland yet?

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