BKB Holidays is inviting Australians to experience a more meaningful kind of travel across Western Australia (WA), launching a bold new campaign that encourages longer stays, richer journeys and deeper connections.
Backed by a partnership with Tourism Western Australia, the four-week campaign from Perth-based BKB Holidays spotlights the state’s extraordinary natural assets and cultural riches.
A curated suite of packages across luxury, family, self-drive and touring holidays aims to inspire domestic travellers to stay longer and uncover more across iconic regions like the Kimberley, Ningaloo Reef / Nyinggulu, Margaret River, Esperance / Kepa Kurl and Perth itself.
What kind of traveller is WA calling?
According to BKB Holidays, Western Australia is a destination that rewards the curious. The company highlights that a minimum five-night stay in Perth can reveal a city where soft-sand beaches meet urban culture, while regional journeys spanning 8 to 14 nights showcase the epic, uncrowded diversity of the state.
“Luxury in WA isn’t just about five-star hotels,” the company points out. It can mean swimming with whale sharks at Ningaloo Reef, flying over ancient gorges in the Kimberley, or tasting award-winning wines and produce in the Margaret River Region. These are, as the campaign describes, “premium nature experiences” wrapped in exclusivity and authenticity.
Why does this matter for travel advisors?
With more Australians visiting friends and relatives domestically, BKB Holidays sees an opportunity to transform those simple visits into extended, discovery-driven holidays. The campaign emphasises value through bundled accommodation, touring and cruising packages, which not only simplify the planning process but also open up multi-region itineraries and unique encounters across WA.
For advisors, this translates into a chance to sell meaningful travel built on experience-rich packages. The operator’s 30 years of WA expertise, combined with a trusted network of trade partners, enables advisors to present curated, stress-free options for clients of all ages. WA is also positioned as ideal for milestone travel and multi-generational trips, thanks to its accessibility, space and diverse appeal.
What role does culture play?
Aboriginal-led tourism is at the heart of the campaign’s deeper message. BKB Holidays underscores WA’s role as a gateway to the world’s oldest living culture, offering travellers a chance to engage with ancient stories and custodianship across tens of thousands of years. These experiences are not merely add-ons but are framed as essential to understanding and connecting with the land itself.
What’s next for the brand?
The campaign invites Australians to explore BKB Holidays’ WA travel packages for 2026 and 2027, with the call to action: “travel deeper, stay longer and let the extraordinary unfold at your own pace.” The company suggests that the real magic of WA is found in its scale, silence, colour and connection—qualities that become most vivid when travellers have time to slow down and absorb the moment.
For the brand, this isn’t just a marketing exercise; it’s a repositioning of WA as a canvas for transformative travel. And for advisors, it’s a ready-made opportunity to reconnect clients with Australia in ways they may not have considered before.
Explore the packages here: BKB Holidays WA Campaign
KARRYON UNPACKS: For advisors, BKB Holidays’ WA campaign presents new ways to frame the state as a destination for meaningful, extended travel, while reaffirming the value of expert-curated local itineraries.
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