Intrepid Travel has rolled out its first brand push for 2026 across Brisbane, Sydney and Melbourne with a new marketing campaign to stimulate growth in the Australian market.
‘The Difference is Who’ omnichannel campaign creative leans into the people who make each Intrepid Travel small-group trip and how local leaders and like-minded travellers create meaningful travel experiences through connection and shared moments.
Intrepid Travel General Manager Sales & Marketing ANZ Yvette Thompson said the campaign highlights the idea that who you travel with shapes how you experience a place.
“Travelling with our local leaders and a group of like-minded, curious travellers opens doors to experiences you wouldn’t find on your own. It’s those shared moments, shaped by deep local knowledge, personal stories and real community connections, that turn a trip into something far more meaningful,” she said.
“By showing up in bold, unexpected ways, we’re aiming to make Intrepid a household name and inspire more Australians to travel in a more connected way.”
Now live in market until 31 May 2026, the campaign forms part of Intrepid’s broader strategy to accelerate growth in Australia, one of the touring company’s key markets.
The campaign will be highly visible across key commuter and cultural touchpoints in each city to build stronger recognition and consideration among Australian travellers and a talking point for travel advisors.
Intrepid Travel’s new campaign is designed to generate early momentum and drive a strong sales pipeline of new customers ahead of peak booking periods later in the year.
The campaign follows a strong performance period for the B Corp-certified operator, which recently reported its best financial, customer and impact results in 37 years.
Intrepid is now forecasting $1 billion in bookings for the first time in 2026, underlining the commercial potential of its purpose-led model.
KARRYON UNPACKS: By highlighting people in its new Australian traveller-focused campaign, Intrepid Travel taps into growing demand for meaningful travel, giving advisors a strong narrative to engage clients seeking connection, purpose and authentic local experiences.
