As a response to the recent lockdown in many countries, the German National Tourist Board (GNTB) has launched its new marketing campaign on all social media channels worldwide: #DiscoverGermanyFromHome.
GNTB said the main goal of the new campaign is to create inspiring, empathic and at the same time informative content in an engaging and interactive way.
The campaign includes virtual experiences of the destinations in Germany’s 16 federal states.
It invites consumers to experience Destination Germany virtually to strengthen communication with future visitors to the country.
Besides #DiscoverGermanyFromHome the campaign also uses the hashtags that are currently circulating such as #staysafe, #stayathome or #traveltomorrow.
“We are active despite the lockdown”, explains Petra Hedorfer, Chairwoman of the GNTB Executive Board.
“With over 30 social media
channelswe are continuously trying to keep the interest in Destination Germany alive, inspiringly and informatively”.
Petra Hedorfer, Chairwoman of the GNTB Executive Board.
Due to the current situation, the GNTB has postponed all planned market-specific and worldwide marketing campaigns such as the start of the planned campaign “German Summer Cities” and “#WanderlustGermany” to the second half of the year.
GNTB said depending on current developments in the various source markets, recovery measures could be started with the beginning of the second half of the year and campaigns could be rescheduled and campaign contents could be rolled out and quickly adjusted if necessary.
Find out more: www.germany.travel
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