Visa has launched #TravelWithVisa, a new initiative to better connect major destinations within Asia Pacific, boost travel spending and contribute to the region’s tourism economy.
The initiative comes as Asia Pacific fuels post-pandemic tourism growth and cross-border trips in the region increased by 26 per cent year-on-year in 2024, outpacing the global rate of 12 per cent.
Seven of the top 10 fastest-growing global travel destinations by arrivals are in Asia Pacific, including Hong Kong, Japan, South Korea, Thailand and Vietnam.
While Australian airlines and tourism offices are not directly part of the APAC initiative, New Zealand plays a key role in the cross-border push.
The multi-phase approach will initially see Visa partner with international airlines, banks and tourism offices to reward outbound Hong Kong and Macau passengers with premium benefits.
The next phase will showcase intercity smart mobility solutions for a more efficient door-to-door travel journey plus new travel experiences and access to major events for Visa cardholders.
Visa launched its Tap to Ride contactless payment system for transit passengers in key cities across Asia Pacific, including New Zealand, Singapore, Hong Kong, Japan, Thailand and Vietnam.
It also recently sponsored the Paris Olympic and Paralympic Games, Red Bull F1 teams and FIFA World Cup, showcasing its commitment to delivering travel experiences for Asia Pacific travellers.
Visa Regional President APAC Stephen Karpin said the initiative aims to facilitate seamless, safe and enjoyable payment experiences while transforming how people travel and explore the world.
“Travel is a powerful catalyst for fostering global connections, bridging cultures and driving economic prosperity,” he said.
“This is at the heart of our #TravelWithVisa initiative, which is designed to unlock transformative growth opportunities across Asia Pacific.
“By collaborating with a network of partners and leveraging our robust payment solutions, we are delivering exceptional value and seamless travel experiences to consumers.”.
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