WAVE season is nearly here, and Norwegian Cruise Line (NCL®) is setting the stage for a record-breaking season for travel advisors. For those new to the industry, WAVE Season runs from January to March each year so it’s important that you are ready.
From engaging marketing assets to training support, this WAVE season is all about “more”—more destinations, more value, more experiences, and more opportunities for success.
Whether your clients are first-time cruisers or seasoned voyagers, NCL’s promise of “More at Sea™” means there’s something extraordinary for everyone. Here’s how to get started.
Get WAVE-ready with NCL’s easy steps

- Register for Norwegian Central – Norwegian Central is your gateway to everything NCL, from marketing assets to our booking system to specialised training via NCLU
- Refresh your knowledge with NCLU – Take advantage of NCLU courses to sharpen your expertise and earn perks like CLIA credits and cruise discounts. The more you learn, the more you gain
- Book a session with your local BDM – Use the convenient Book-a-BDM platform to schedule time with your local representative. Discuss campaign ideas, group benefits, and more
- Download the WAVE Marketing Toolkit – Packed with ready-to-use flyers, social media tiles, and promotional content, this toolkit helps you captivate your clients and stand out this season
- Share personalised content with NCL Connect – Create and share co-branded content directly with your clients or set up a co-branded website in minutes, ensuring leads come straight to you
- Reap rewards with Partners First Rewards* – Submit deposited bookings made during WAVE season to earn bonus points redeemable for gift cards from top brands
Join the exclusive WAVE webinar

Want to take your WAVE season strategy to the next level? Don’t miss NCL’s exclusive webinar on 12 December, where Australian BDMs Aaron Dodkin and Craig McLaurin (11 a.m. AEDT) and New Zealand BDM Megan Porter (9:30 a.m. NZT) will provide insider tips, promotions, and best practices to maximise your WAVE season success.
With access to over 400 global destinations, world-class amenities, and exclusive trade resources, NCL® is here to make this WAVE season your most successful yet. Don’t miss the opportunity to showcase the exceptional value and experiences of NCL cruises while earning rewards and impressing clients.
Exclusive resources to elevate your bookings
NCL has rolled out a suite of assets to make your client engagements seamless and compelling:
- Why Book NCL Flyer: Showcase the benefits that set NCL apart, from world-class amenities to diverse destinations
- Land vs. Cruise Flyer: Offer a clear comparison of the value and perks of a cruise holiday versus a traditional land vacation
- NEW: The More at Sea Booklet serves as a complete guide to NCL’s onboard value, covering everything from dining to shore excursions, allowing clients to see just how NCL offers “more”
For those focusing on specific destinations, NCL’s destination-specific social media toolkit for Europe, Hawaii, and Alaska are ready to ignite interest across your channels.
Anchor down with NCL Connect

NCL Connect revolutionises how you engage with clients. From pre-made, co-branded content to a personal co-branded website that features NCL’s sailings and live pricing, it’s a one-stop shop to drive leads and bookings directly to you.
Let NCL’s marketing team handle the heavy lifting so you can focus on what matters most: building relationships and closing sales.
For more information and to access resources, visit Norwegian Central today. Together, let’s make this WAVE season unforgettable!
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