Speaking exclusively to Karryon from Dubai, Accor Middle East, Africa and Asia Pacific CEO Duncan O’Rourke says now’s the time to stay focused and “ensure we are well positioned for recovery as it returns”.
His comments come as many high-end luxury hotels in Dubai are offering staycations and slashing prices as the war against Iran continues to cause havoc across the region, which has been a prominent leader in global luxury tourism.
The World Travel & Tourism Council says the escalating conflict is draining at least US$600 million (AU$847 million) per day in international visitor spending across the Middle East, with major aviation hubs still operating well below capacity.
But O’Rouke says it’s important to remember the region has always shown resilience.
“We remain confident in the long-term outlook and in the strength of our network across MEA APAC to navigate the current environment.
“Accor has built a strong and diversified presence across the Middle East over many years, and our commitment to the region is absolute.
“Our priority is, first and foremost, our teams, our guests and our partners, alongside ensuring continuity across the business. We are agile and adaptable, and we are working hand in hand with our hotel teams and owners to maintain operational stability as the situation evolves.
“Being based in Dubai, I have immense respect for the way the UAE authorities are managing the situation, with clarity, coordination, communication, and strong focus on safety and stability.
“That level of leadership provides confidence to operators on the ground and enables businesses like ours to continue operating with discipline and consistency.”
IHG Australia & Pacific Senior Manager Corporate Affairs Karena Noble, which manages Ciel Dubai Marina under its Vignette Collection, says its focus is also on the safety and security of guests and colleagues.
“The safety and security of our guests and colleagues is always our priority and we hope for an end to the conflict as soon as possible.
“We are making sure that our hotels and teams across the Middle East have the support they need and, where appropriate, we are working closely with local authorities. We are also supporting guests wishing to amend their bookings.”
Speaking in Auckland at the Virtuoso 2026 Australia and New Zealand Forum this week, Virtuoso’s Australia and New Zealand General Manager Greg Treasure also spoke to the industry’s resilience.
“We know you’re all doing it very tough at the moment. PTSD keeps being thrown around, but being part of a community like ours really does become our bedrock of resilience.”
He says despite current uncertainty, the outlook for the luxury sector remains bright, citing IATA forecasts pointing to more than 10 per cent growth in premium cabin travel for 2026 and beyond.
O’Rouke says the most important thing at the moment is to be present for each other.
“It’s about showing up, staying grounded, and continuing to act with intent, even when things feel uncertain.”
For more information, visit Accor Hotels, IHG Hotels and Resorts, Virtuoso.
