AccorHotels is getting in good with the ladies (no seriously, I’m loving them right now) after pledging to achieve gender parity in management and equal pay.
Making the pledge at the Women’s Forum held in Deauville, AccorHotels swore to introduce changes that will lead to further equality by 2017 for the 35 percent of women employed as hotel managers.
The first stage of the pledge is to reduce the pay gap between men and women at the Paris head office and in three other countries.
Following this, AccorHotels will motivate male employees in favour of gender diversity with 35 percent male membership of the internal network Women at AccorHotels Generation (WAAG) and getting 50,000 male employees involved as HeForShe champions.
Female guests will also benefit from the new pledge, with the group adjusting its culture and services to pay further attention to female guests.
According to the company, although female guests increased from 26 percent to 34 percent from 2000 to 2013, its hotels remain tailored by men for men.
To adjust this, AccorHotels completed a survey on their female guests that found 90 percent of them expect a hotel to have offers specifically designer for women. As early as 2013, upscale brand MGallery, had developed Inspired by Her, an offer specifically tailored for women.
Chairman and CEO, Sébastien Bazin, said women have the right to have fulfilling careers and receive the same opportunities as men.
“As CEO of AccorHotels, I know that we have the resources and capacity to bring about real change.”
Sébastien Bazin, AccorHotels Chairman and CEO
“Employees, partners and guests, we must all stave off gender-related prejudices, offer a more gender equal remuneration policy, promote more women to managerial positions, ensure that men commit to this change and, through our endowment fund Solidarity Accor, encourage projects that help train and integrate young women in difficulty.”
