US travel agent Sarah Little will sprinkle some Godparent sparkle at the christening of AmaWaterways’ newest river ship, AmaSofia, during the American Society of Travel Advisors (ASTA) River Cruise Expo in Amsterdam in March 2026.
ASTA’s Senior Vice President of Business Development, Little has been named Godmother of AmaSofia, AmaWaterways’ 10th ship on the Danube River (and the brand’s 24th in Europe), and will make her debut sailing on seven-night itineraries in the Northern Hemisphere spring.
She was tapped for the honour in recognition of the key role she has played in elevating ASTA’s mission and visibility as a dedicated advocate for travel advisors.
AmaWaterways Co-Founder & Chief Brand Ambassador Kristin Karst said Little’s enthusiasm for storytelling and building meaningful connections reflects the brand’s essence.
“Sarah’s unwavering support of the advisor community and her deep-rooted passion for the industry make her an exceptional choice as Godmother of our beautiful AmaSofia,” she said.
“We are thrilled to honour her with this special recognition. It will be incredibly meaningful to christen AmaSofia in front of more than 1,600 travel advisors during ASTA’s River Cruise Expo – there couldn’t be a more fitting setting or audience for this special celebration.”
Little said: “I am truly honoured to be named Godmother of AmaSofia, a ship that represents the incredible experiences that river cruising offers.”
“Being part of this journey with AmaWaterways, a company that shares ASTA’s commitment to supporting travel advisors, is very meaningful to me.
“I look forward to christening AmaSofia alongside so many of my fellow advisors at ASTA’s River Cruise Expo and celebrating the future of travel together.”
For more info, visit amawaterways.au
