The luxury river cruise line AmaWaterways is welcomed to the ANZ Virtuoso network, after its launch announcement at the recent Virtuoso Travel Week in Las Vegas.
Travel advisors in Australia and New Zealand will have immediate access to make reservations for their clients on all of AmaWaterways’ river cruise and land packages departing from January 2025 onwards.
The family owned-and-operated AmaWaterways currently cruises in Vietnam, Cambodia, Southern Africa, Egypt, Colombia and throughout Europe, on 29 custom-designed ships.
Virtuoso’s partnership with the river cruise operator began in the US in 2010, and now spans North and South America, Asia and Europe. This expansion into the Australian and New Zealand markets will open Virtuoso member access to global commercials, tailored guest offerings that resonate with the regional market and enhanced consumer marketing initiatives.
Virtuoso members will benefit from extended access to the Virtuoso Voyages program in region, with the ability to offer exclusive benefits to their clients, including a dedicated onboard host and a choice of an additional benefit — ranging in value from $500 per couple to several thousand dollars, depending on the sailing.
“AmaWaterways is a valuable Virtuoso partner that embodies the network’s commitment to exceptional travel experiences, which is evident in the cruise line’s impressive track record in being awarded Best River Cruise Line at Virtuoso Travel Week for nine consecutive years,” said Virtuoso General Manager, Australia and New Zealand Fiona Dalton.
“As a launch partner for their expansion to Australia and New Zealand, we are collaborating closely with their executive team to fully harness the potential of our global partnership.”
Gary Murphy, Co-owner of AmaWaterways added, “For the entire AmaWaterways family, this is an exciting opportunity for now we get to promote Ama’s entire product range in one of the most important markets in the industry: Australia and New Zealand, and just as importantly this means I can add Australia on my travel schedule more frequently.”
