Beverly Hills Conference & Visitors Bureau (BHCVB) has added experienced sales and marketing exec DeAnne Yamada as its new Director of Leisure Sales to solidify the reach and revenue of the Californian city’s destination marketing organisation.
With 21 years’ luxury sales experience, Yamada brings in-depth luxury knowledge to the role with previous positions as Regional Sales Director at Beverly Hills Car Rental/Luxury Line Limousine Services, focusing on 5-star concierge services.
Beyond her professional endeavours, Yamada is an active Rotary International member, a Beverly Hills Chamber of Commerce ambassador and a dedicated volunteer for the Prost Beach Cities travel industry networking chapter.
BHCVB CEO Julie Wagner said the appointment highlights the DMO’s ongoing aim to grow its presence in the international luxury and leisure travel market, including Australia.
“With her experience in luxury, I am confident DeAnne will be successful in her role to drive international visitors, hotel bookings and local leisure traffic from movers and shakers across business, politics and royalty,” she said.
“DeAnne’s deep-rooted involvement in the community underscores her commitment to making a positive impact beyond the boardroom. She embodies our mission of not just setting but redefining the standards of luxury travel.”
Of her new role, Yamada said: “For 150 years, Beverly Hills has been synonymous with luxury. To extend that legacy, BHCVB recognises the importance of amplifying its international presence, expanding its reach to an aspirational audience.”
“I am thrilled to join this iconic brand to create and strengthen relationships with designated luxury and leisure partners and promote Beverly Hills as a relevant and contemporary destination for the new luxury generation.”
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