COMO Hotels and Resorts will launch its first mainland European property on 24 April 2026, reopening the historic Le Beauvallon estate as COMO Le Beauvallon. The Côte d’Azur revival extends COMO’s global footprint into one of Europe’s highest-yield luxury market.
Built in 1914 and closed since 2008, Le Beauvallon has been restored over 17 years. Its return under the COMO brand positions the property within the group’s portfolio of destination-led luxury hotels across Asia, the Caribbean and Europe, including COMO Castello del Nero in Tuscany.
Set on a private ten-acre estate overlooking the Gulf of Saint-Tropez, COMO Le Beauvallon will open with 42 rooms and suites, each individually designed and housing contemporary artworks from a 300-piece collection.
CEO Olivier Jolivet says the reopening represents “an important moment for the COMO Group — a rare opportunity to establish our presence in one of Europe’s most exclusive destinations.”
How COMO Le Beauvallon fits the Riviera luxury map
The property’s location gives COMO direct access to Saint-Tropez’s yacht market and the Riviera’s high-net-worth leisure segment. Guests will move between the hotel, Saint-Tropez and the beaches of Ramatuelle via the hotel group’s private speedboats, offering eight-minute transfers from jetty to village.
The estate’s private bay and mooring capacity also open access to yachting clientele seeking secure, discreet accommodation during the European summer.
Beauvillon Sur Mer, the beach club restaurant, will operate as the group’s primary Riviera F&B drawcard. Its concept blends Provençal produce with Asian culinary influence, a hallmark of the COMO dining identity, with views directly across the bay to Saint-Tropez.
Inside COMO’s Riviera wellness and design model
The hotel’s main building includes a gym and COMO Shambhala treatment rooms, drawing from the hotel group’s established wellness brand known for evidence-based therapies and daily yoga. COMO Shambhala menus will feature across the Winter Garden and in-room dining. The integration reinforces the group’s positioning at the intersection of design, nutrition and holistic wellbeing, a trend driving longer-stay, wellness-led travel across the Mediterranean.
Within the gardens, guests will find the relocated Toyo Ito-designed 2002 Serpentine Gallery Summer Pavilion. Reassembled piece by piece, the installation sits as both an architectural centrepiece and private event venue. The group’s strategy positions the pavilion as a differentiator for weddings and high-end buyouts, a segment with strong post-pandemic recovery in France’s luxury hospitality market.
Pricing and positioning
The reopening aligns with a broader pattern of asset-led luxury investments along the Riviera, with brands like Rosewood and Mandarin Oriental also expanding in the region. COMO’s entry adds Singaporean capital to a European market dominated by French and Middle Eastern operators.
The 42-room inventory positions COMO Le Beauvallon to drive yield through exclusivity rather than scale, with direct booking incentives via the group’s global distribution and loyalty platform. The private-home concept, corridor pantries and limited room count point to a hybrid between villa privacy and five-star service, a model proven successful at COMO Parrot Cay and COMO Maalifushi.
Strategic timing
Opening ahead of the 2026 European summer allows the group to capture pre-season demand and leverage a full launch year before the Riviera’s expected infrastructure upgrades tied to regional sustainability and coastal access policies.
Bookings are now open. For COMO, the launch signals both brand expansion and a statement of intent in Europe’s most competitive hospitality landscape.
KARRYON UNPACKS: COMO’s Riviera move captures pre-summer high-yield demand and positions the brand in Europe’s most competitive luxury market.
