Marriott is bringing luxury wellness hospitality brand Lefay into its fold to meet the increasing demand for transformative travel.
The collaboration “combines Lefay’s approach to holistic wellbeing with the luxury hotel brand’s global scale”, with the intention to “grow the brand around the world, leveraging Marriott’s powerful development capabilities”.
Marriott says Lefay will “complement its existing luxury group portfolio while appealing to a rapidly expanding global audience seeking transformative travel experiences focused on health and longevity”.
Marriott International President of Luxury Tina Edmundson says Lefay represents a new expression of luxury, “one that is wellness‑first, deeply experiential, and emotionally resonant”.
“As guest expectations continue to evolve, our collaboration with Lefay will allow us to thoughtfully extend our luxury offerings into a space where wellbeing is not just an amenity, but the heart of the travel experience.”
Lefay CEO Alcide Leali says the relationship between the luxury hotel brand and the Leali family, “reflects a shared vision to preserve Lefay’s distinct identity and Italian heritage while supporting its long‑term growth through carefully selected destinations that align with the brand’s values”.
“Lefay is proud to join Marriott’s Luxury Group, alongside some of the most prestigious hotel brands, such as The Ritz-Carlton, St. Regis, Edition and The Luxury Collection.”
“Together, we are poised to accelerate the global expansion of the Lefay brand and further reinforce Lefay’s position as a leading name in luxury wellness hospitality.”
Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay has award-winning luxury resorts in Lago di Garda and Dolomiti, Italy, with three properties under development in Tuscany, Southern Italy, and the Swiss Alps.
Lefay’s existing and pipeline resorts will operate under long-term hotel management agreements under the new joint venture.
For more information, visit Marriott.
