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Minor Hotel Group stars in E! Show

Australia’s top fashion bloggers Kate Waterhouse, Nadia Fairfax, Amanda Shadforth, Zanita Whittington and Sara Donaldson took over Dubai, staying at PER AQUUM Desert Palm and Anantara Dubai The Palm.

Australia’s top fashion bloggers Kate Waterhouse, Nadia Fairfax, Amanda Shadforth, Zanita Whittington and Sara Donaldson took over Dubai, staying at PER AQUUM Desert Palm and Anantara Dubai The Palm.

Minor Hotel Group was the official hotel partner for the final episode of Fashion Bloggers, Season 2, which will air on Thursday July 23 at 9:30pm on Foxtel’s channel E!

Australia’s top fashion bloggers took over Dubai for the final episode of Fashion Bloggers, Season 2, airing on E! on Thursday 23 July at 9:30pm.

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As hotel partners for the show, Minor Hotel Group properties PER AQUUM Desert Palm and Anantara Dubai The Palm Resort & Spa, along with airline partner Qantas, will be giving away the ultimate prize to viewers.

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One lucky winner will be given the chance to fly to Dubai to follow in the heels of the show’s fashion mavens.

Fashion Bloggers, Season 2, shadows the lives of five of Australia’s most influential fashion bloggers: Kate Waterhouse; Nadia Fairfax; Amanda Shadforth; Zanita Whittington and Sara Donaldson. The final episode of the second season sees the bloggers take off to Dubai to soak up the stylish destination.

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As part of a trendsetting brand that seeks to push boundaries, PER AQUUM Desert Palm welcomed the bloggers who explored the boutique retreat’s LIME Spa as well as the stunning grounds and polo fields and enjoyed afternoon tea on the terrace, all of which they shot in off-the-cuff editorial shoots.

‘The PER AQUUM Life is all about immersive experiences, bold innovation and ground breaking design.

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Nadia Fairfax

As one of Dubai’s award-winning boutique resorts, PER AQUUM Desert Palm was handpicked for Fashion Bloggers TV and was a natural fit as one of the key hotel partners for the show.

Our guests dare to be different and are all very fashion forward and the hotel reflects the brand’s ethos of naturally modern design so Kate, Sara, Zanita and Nadia felt at home straight away.

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Nadia Fairfax and Kate Waterhouse

As part of the Pulse calendar, PER AQUUM’s exclusive stream of avant-garde experiences, PER AQUUM Desert Palm hosted an intimate event with the bloggers and some of Dubai’s most fabulous fashionistas, which was a highlight of this year’s social calendar,’

James Reeves, General Manager of PER AQUUM Desert Palm

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Nadia Fairfax and Kate Waterhouse.

On the iconic Palm Jumeirah, Anantara Dubai The Palm Resort & Spa also played host, giving the bloggers and crew a taste of the brand’s indigenous experiences and providing a suitably stylish playground for the jetsetters.

‘We were very pleased to host Australia’s top fashion bloggers at Anantara Dubai The Palm Resort & Spa.

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Sarah Donaldson

We were able to witness their creative talents unfold as they turned our property into a style seeker’s playground, whether they were shooting fashion editorials by the pool or capturing scenic cityscapes on our longboat.

Our remarkable resort, inspired by traditional Thai architecture in an Arabian setting, offered a truly outstanding Dubai experience and we hope we will have a chance to host them again in the near future,’

Jean-Francois Laurent, General Manager of Anantara Dubai The Palm Resort & Spa

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Zanita Whittington and Kate Waterhouse.

Minor Hotel Group initiated a partnership with Fashion Bloggers to connect its Dubai properties with a young, progressive audience who are conscious of design, fashion and travel.

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Kate Waterhouse and Sarah Donaldson.

‘Our production of Fashion Bloggers was thrilled to collaborate with the Minor Hotel Group Properties, Anantara Dubai The Palm Resort & Spa and Per AQUUM Desert Palm. The two hotel locations gave Fashion Bloggers the best of both worlds – the beachside luxe and the desert oasis, creating magical backdrops for our episode and for the bloggers to create content,’

Rebecca Buttrose, Creator and Executive Producer of Fashion Bloggers

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Zanita Whittington.

Julie King, Director – Asia-Pacific Dubai Tourism, believes Fashion Bloggers will encourage a different audience to visit Dubai.

“Dubai is an exciting, glamorous and cosmopolitan city that continually changes and offers many experiences that makes an ideal girls getaway”

Julie King, Director – Asia-Pacific Dubai Tourism

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Working with Fashion Bloggers TV to bring Australia’s most popular lifestyle influencers fulfilled a key strategy for us to target the female audience through the lives of these inspirational bloggers.

The episode showcases how accessible Dubai is for Australian females, while highlighting a few of the experiences they can enjoy such as shopping, spa treatments, afternoon tea, desert adventures, indoor sky-diving and lazy beach days.”

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The show will run a social media competition to win a return trip to the style haven, flying premium economy with Qantas.

The winners will enjoy a luxurious stay including two nights at PER AQUUM Desert Palm and two nights at Anantara Dubai The Palm Resort & Spa.

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Budding travellers will need to create a Dubai inspired *flatlay, upload it to Instagram, tag the show’s partners, and hashtag #fashionbloggerstv and #mydubai to enter. More details on how to enter will be announced at the conclusion of the final episode on Thursday night.

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Kate Waterhouse and Nadia Fairfax.

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Nadia Fairfax.

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Sarah Donaldson.

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Nadia Fairfax.

In addition, both PER AQUUM Desert Palm and Anantara Dubai the Palm are offering fellow fashionistas a 15% saving on stays until 23 July 2016. Bookings must be made between 24 July 2015 and 23 October 2015 via dubai-palm.anantara.com and peraquum.com/desertpalm using a code that will be announced at the conclusion of the final episode.

Do you think travel and fashion bloggers are the new hot marketing tool for travel brands?