Aventora Resort Baía Formosa, a new-build resort in Brazil’s Rio Grande do Norte, has been signed as the debut property under Minor Hotels’ new Minor Reserve Collection.
The new Minor Reserve Collection will offer “bespoke stays defined by meaning and distinction while opening doors to the world’s most compelling cultural and social experiences”.
Its first property will be the 50-room Aventora Resort Baía Formosa, slated to open in 2028.
The resort will have “world‑class gastronomy”, with all‑day dining and specialty restaurants, a pool bar and grill, kids’ club, library, spa, fitness and wellness studios and provide a “holistic resort experience that balances recreation, culture and relaxation”.
Near Baía Formosa, guests can explore the Genipabu dunes near Natal, Baía dos Golfinhos (Dolphin Bay) and Pipa Beach, with its dramatic cliffs and marine life, including dolphins and sea turtles.
Minor Hotels CEO Dillip Rajakarier says he’s thrilled to partner with Gremi International to announce the first signing for the collection, a new brand in the luxury hotel’s luxury segment.
“The property will be a great addition to Brazil’s highly dynamic and growing tourism sector.
“There is rising demand for luxury and water sports tourism, attracting travellers who seek properties with distinctive character alongside high‑end accommodation that integrates comfort, adventure and sustainability — the hallmarks of the newly launched Minor Reserve Collection brand.”
Minor Hotels recently released its growth strategy for 2026, showing it signed 40 new hotel contracts and master agreements in 2025 – its highest annual total to date – and expects to secure a further 25 signings in the first quarter of 2026.
Of those new deals, more than 60 per cent will be in the Middle East and Asia, signalling “the group’s intent to drive a higher contribution from those regions to balance its strong presence in Europe, which currently accounts for more than half of the group’s portfolio”.
The hotel group will focus on Japan following a recent joint venture with Royal Holdings to develop 21 properties across the country.
India also remains a priority market, “supported by the strong performance of Anantara Jewel Bagh Jaipur and a growing pipeline of more than a dozen projects”.
For more information, visit Minor Hotels.
