Salter Brothers Hospitality (SBH) has expanded its portfolio, cementing its position as Australia’s largest leading operator of luxury retreat hotels and launching a rebrand.
Over the past year, the company’s portfolio has expanded to include the renowned Spicers Retreats and the soon-to-launch Ardour Hotels & Estates; and just last week the three boutique Bannisters properties (Bannisters by the Sea in Mollymook, Bannisters Pavilion Mollymook and Bannisters Port Stephens) all came under SBH management.
SBH said in a statement that the rebrand reflects its ambitious vision for the future of luxury hospitality, and its commitment to designing unforgettable experiences and nurturing meaningful connections for its guests, team and partners.
“This rebrand is a pivotal moment for Salter Brothers Hospitality,” said Tash Tobias, CEO of Salter Brothers Hospitality.
“We’re not just transforming our visual identity; we’re taking a bold step forward in defining our brand story and articulating our vision for the future. We’re deeply committed to and passionate about crafting experiences that leave an indelible impression on our guests and empowering our talented team to create a truly exceptional hospitality experience. We believe this new brand identity will allow us to connect with our audiences in a deeper, more meaningful way, and create lasting memories for our guests.”
SBH says that it is “actively seeking” new opportunities to expand its portfolio of properties and attract new partners.
“We’re incredibly excited about the addition of Bannisters to our portfolio, and are committed to ensuring continuity of their outstanding, highly regarded service by taking a ‘listen and learn’ approach that ensures we take our time to identify the areas where SBH can add value, including sales, marketing, revenue, distribution, PR and reservations,” said Raphael Antonini, SBH’s Chief Development Officer.
SBH will share further updates in due course.
For more information visit salterbrothershospitality.com
