Silversea has unveiled new branding position ‘To Finding More’ to “mark a shift in what luxury travel can be”.
Silversea interim Chief Marketing Officer Annette Diaz says guests choose the luxury cruise line for its unparalleled experiences, and the new brand positioning brings them even closer ‘To Finding More’.
“Designed to inspire a sense of discovery, ‘To Finding More’ will be seamlessly integrated across our channels, redefining luxury advertising.
“This new positioning marks a shift in what luxury travel can be – grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer.”
Silversea President Bert Hernandez says, “Beyond reflecting our new brand positioning, ‘To Finding More’ embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth”.
“It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective.
“It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us – all in uncompromised comfort.”
Hernandez says the new positioning reflects its guests’ “worldly curiosity while uniting travellers through a shared mindset”.
“Known as ‘Eternal Wanderers’, these discerning explorers seek cultural discovery, crave new adventures, and are dedicated to self-enrichment.
“The new brand embodies Silversea’s commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence.”
He says it also highlights the cruise line’s dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel, and polar exploration.
The new brand positioning is now live across the company’s channels and platforms.
For more information, visit Silversea.
