Sofitel London St James, in London’s West End, has completed the last phase of its multi-million-dollar transformation, including the “reinvention” of four prestige suites and two flagship suites.
The transformation was part of a multi-year program of investment across the hotel brand’s flagship properties worldwide, including Sofitel New York and Sofitel Montreal Golden Mile in North America, and Sofitel Sydney Wentworth, which underwent a $A70 million revamp in 2024.
Sofitel London St James General Manager Marie-Paule Nowlis says Paris-based interior architecture studio Pierre-Yves Rochon, who led the renovation, has “embodied the French savoir-faire that sits at the heart of our brand”.
She says his studio’s ability to celebrate London’s creative energy of the 1970s through a Parisian lens made him the natural partner for this next chapter.
“With these new suites, he has created something the capital has not yet seen, a refined yet expressive vision that sets a new benchmark for design-led luxury.”
Pierre-Yves Rochon says, “I hope these rooms bring back the thrill and fun of the seventies icons – that bold, playful energy, which spread throughout the era and made individuals feel that anything was possible”.
“It is a space where guests can feel a little more daring, taking them back to defiant times, right in the heart of London.”
Suite 70 has bold orange furnishings, artworks and accessories inspired by concert posters and album covers from the 1970s, a vintage-style record player and saxophone.
The Opera Suite has a softer 70s approach, with a palette of nude, pink, tape and camel. Furniture includes armchairs by Pierre Paulin and pieces by Knoll, including the Tulip chair.
For more information, visit Sofitel.
