Tahiti Tourisme has launched a new global campaign to encourage travellers to experience the welcoming culture, diverse landscapes and different isles of The Islands of Tahiti.
The digital, social media and owned channel campaign will roll out in 14 countries and nine languages, anchored by a hero film conceived and produced by Tahiti Tourisme’s global creative agency Circul8.
The Follow Your Feelings campaign is an extension of the brand’s ‘Feel Treasured’ platform and aims to take viewers on an emotional journey that reveals the contrasts of excitement, serenity, romance and connection felt by travellers across The Islands of Tahiti.
The film communicates a sense of ‘Mana’ – a connection between all things in The Islands of Tahiti.
It features all the iconic scenes synonymous with The Islands of Tahiti, such as overwater bungalows, crystal-clear lagoons and lush mountains, as well as the appeal of lesser-known islands Nuku Hiva and Rurutu with dramatic cliffside caves and tribal horse riders.
Tahiti Tourisme CEO Jean-Marc Mocellin said: “This campaign is about sharing the soul of our islands – the emotions, the experiences and the deep sense of wonder that make The Islands of Tahiti extraordinary.”
“We invite travellers to fully immerse themselves in our breathtaking landscapes and the powerful spirit that flows through every shore, valley and lagoon.
“Whether it’s the pulse of adventure – horse riding on the beaches of Nuku Hiva, exploring the cliff caves of Rurutu or the quiet serenity of a Bora Bora sunset, the Mana here is undeniable.
“Each island has its own rhythm, its own story to share, and through this journey, we hope visitors not only discover Tahiti but also a deeper connection within themselves,” he said.
Advisors can also learn more about The Islands of Tahiti and become a Tahiti Specialist here.
For more info, head to tahititourisme.au
