Travellers Choice has introduced its newest member, Travel Your Style, as “not your typical luxury specialist”. Based in one of Sydney’s most affluent suburbs, Travel Your Style has created a new niche, offering more complex and expansive high-end itineraries.
Owner Alastair Fernie acquired Travel Your Style – based in Balgowlah on Sydney’s northern beaches – in March 2020, just as the pandemic was upending the global travel industry.
Then, Travel Your Style served a broad cross-section of clients but has since narrowed their focus to primarily serve high-spending travellers looking for exceptional experiences at home and abroad.
“The term ‘luxury’ is used a lot in the travel industry, but it can be a bit of a misnomer,” Fernie said.
“Our clients have money but are not necessarily interested in spending it all on 5-star hotels and limousines.
“They are sophisticated travellers who want to work with a boutique travel agency that can curate complex, extended, and intriguing itineraries. That’s real luxury. And that’s our sweet spot.”
Travel Your Style was Fernie’s first foray into retail, but he brought extensive travel industry experience to the business. Fernie worked as a senior executive in Australia and overseas for major airlines, wholesalers, cruise specialists, and online retail ventures.
His decision to join Travellers Choice was swayed by the award-winning group’s reputation for providing outstanding support to high-calibre independent agents.
“Travellers Choice’s flexible membership model was also an important factor because it allows me to easily scale up the business services and financial benefits I receive as my business evolves,” he said.
For more information on Travellers Choice, visit travelagentschoice.com.au
