Qantas has unveiled new amenity kits created in partnership with R.M.Williams, bringing two long-standing Australian brands together in the premium cabin.
The exclusive kits are now available for business customers on selected international services, with a broader rollout underway.
Just-released images showcase four designs featuring an earthy palette inspired by the Australian landscape.
Each kit uses R.M.Williams’ trims and a frogmouth opening for easy access.
Inside are skincare products from Australian brand Grown Alchemist, including day cream, hand cream and lip balm, alongside recycled PET socks, an eye mask, earplugs and a bamboo toothbrush.
A standout detail is the lining, printed with an archival map between Winton and Longreach.
It nods to where Qantas was founded and where Reginald Murray Williams once travelled on horseback.
“We know how much our customers value a bespoke amenity kit and this new collection is designed to be a keepsake that elevates the premium onboard Business experience even further,” Qantas Group Chief Brand and Corporate Affairs Officer Danielle Keighery said.
“We’re proud to partner with the iconic Australian brand R.M.Williams and popular skincare brand Grown Alchemist to create an amenity kit that captures the outback spirit that our customers can enjoy throughout their journey.”
R.M.Williams Head of Marketing Victoria Taylor said the company is “proud to partner with Qantas to deliver a premium Business Class experience that reflects the very best of Australian heritage and care”.
“This partnership brings together two of Australia’s most iconic brands, united by a shared commitment to the Australian spirit – a belief in things that endure, are made with humility, and are defined by quality,” she added.
“At R.M.Williams, we believe that when things are made well, they enrich life’s journey. Our products are crafted for the long road, designed to travel well and endure over time.”
In December Qantas unveiled multiple new and resumed international routes. Read more about that here.
KARRYON UNPACKS: This collaboration hits a sweet spot. Amenity kits matter to travellers, and Australian storytelling resonates offshore. For advisors, it’s a proof point when selling Qantas Business: collectable, and Australian.
