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The Return of the American Dream: Rediscover the U.S. & Win!

If there is one thing the United States is famous for, it's its ability to take a dream and give you all the opportunities to make it a reality. For some, the dream is becoming an actor; for others, it’s launching a tech brand. For Australian travel advisors, it’s the dream of selling travel to the U.S. once again.

If there is one thing the United States is famous for, it’s its ability to take a dream and give you all the opportunities to make it a reality. For some, the dream is becoming an actor; for others, it’s launching a tech brand. For Australian travel advisors, it’s the dream of selling travel to the U.S. once again.

As the borders reopen and travel restrictions ease, the first barriers are down, and we can move from dreaming to a new reality.

Brand USA is in full ‘American Dream’ mode, not only by giving you the opportunity to join – or reengage with – the Brand USA Discovery Program, but also with cash prizes for your efforts!

Return to the U.S. of A(mazing)

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Old Faithful, Yellowstone. Image: Talia Salem

News that we can freely travel back to some of the world’s most iconic destinations has been received with wide-open arms across the travel industry.

Distant memories of long-haul flights and selfies in front of iconic monuments are floating back to the top of our minds as we shift from doubt to belief that this is really happening.

Yes, we can really plan to drive Route 66 once again. And you can put watching Old Faithful blow at Yellowstone National Park back to the top of your travel wish list.

Even planning trips for specific events is not only back on but encouraged. Recently, some seventy thousand peeps packed LA’s SoFi stadium for the Super Bowl!

The United States: The First Plane off the Runway

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Las Vegas Strip

As industry leader Skroo Turner recently shared with Karryon in this interview, the U.S. will be one of the first cabs off the rank (or planes off the runway?) when it comes to destinations that Australians feel comfortable returning to first.

In a period when travel hesitancy is real, and trust (in consistent government policy) needs healing, there’s a huge benefit to encouraging travellers back to a destination they are familiar with.

And what’s more familiar than New York City’s imposing Empire State Building, the expansive Grand Canyon or standing under the bright, bold, and brilliant lights of Las Vegas?

There’s a familiarity when you reach these destinations, even if you’ve never travelled there before (thanks, Hollywood movies).

The U.S. is the perfect destination to help your clients get their travel mojo back.

The United States of Easy

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Fisherman’s Wharf, San Francisco

Travel to the U.S. for Australians is simple if you have proof of full vaccination and a negative COVID test taken no more than one day before travel.

That’s all it takes for a reunion with your cousin in San Francisco, your bestie in Denver or getting a hug from Mickey and Minnie Mouse at Walt Disney World. No hotel quarantine, no at-home isolation: easy, indeed!

As we know, things change. Stay up-to-date with CDC requirements here.

Reignite the American Travel Dream & WIN

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Bryce Canyon National Park, Utah

Besides rekindling your passion for all things USA, every badge you complete in the Brand USA training portal gets you in the draw to win dollar, dollar bills, y’all!

Australian or New Zealand ones, to be exact, with the major prize a cool $500! That’s $500 each for both Aussie agents and Kiwi ones, woohoo!

That’s not all. There are also $100 spot prizes drawn throughout the campaign (running until the 18th of May 2022).

Wouldn’t 500 bucks for completing your ‘Big City Buzz Specialist’ training be a great bonus? Or perhaps you’ll nab $500 when you level up as a ‘Coastal Escapes Specialist’.

You could even win a sweet $100 for nabbing that ‘Great Outdoors Specialist’ badge. Choose to complete the Brand USA training for all modules or just those that suit your client base. Even one badge will get you in that prize draw.

The next big question: what will you spend your prize money on? Cash towards that flight to LAX, maybe? Or why not put it towards a Narrows hiking tour in Zion National Park?

As the U.S. has an incredible adventure for every kind of traveller, the opportunities are endless.

Dream Big: Rebuild Your Business with Brand USA

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San Diego Road Trip

Take inspiration from everything we know and love about the American dream and dream big!

Thanks to Brand USA’s dedication to keeping Australian agents abreast of everything USA, you can refresh and rebuild your business with ease.

On the Brand USA platform, all the tools are at your fingertips to effortlessly reintroduce travel to the U.S. to your clients (and maybe even for you, too).

Create outstanding itineraries, enjoy support with the Brand USA community, participate in live events and webinars, and stay tuned for upcoming perks, like roadshows, events, and fam trips!

Join or reengage with the free Australian USA Discovery Program here, or head here for the Kiwi USA Discovery Program.

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