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Movers + Shakers: Tour operator Up Norway appoints Australian PR representatives

Up Norway, creators of off-the beaten-path Scandinavian journeys, has appointed Betsy Pie International Communications to handle its public relations in Australia.

Up Norway, creators of off-the beaten-path Scandinavian journeys, has appointed Betsy Pie International Communications to handle its public relations in Australia.

Founder of the niche touring company, Oslo-based Torunn Tronsvang, has seen a marked uptick in both interest and visitor numbers from Australia to Norway. Keen to build on the momentum, Betsy Pie International Communications will handle PR in the Australian and New Zealand markets.

“Norway is a hot destination and I am delighted to be able to open the doors to some of the special, year-round Norwegian experiences that Torunn and her team at Up Norway unlock for travellers,” said Betsy Pie.

“As many Australians are looking for less crowded and  more temperate summer alternatives to European favourites, Norway is having a moment,” said Pie.

Up Norway_Besty Pie
Betsy Pie.

Torunn Tronsvang is a local expert, passionate about her country and the myriad of possibilities for truly making the most of a trip there. Based on the ground in Norway, she knows her product intimately. 

After studying (Torunn was once an exchange student in Melbourne), working (Aman Resorts, Bhutan; Anantara, Thailand; Jumeirah, Dubai) and her travels to numerous countries, Torunn believes that Norway is one of the most amazing places on earth, creating Up Norway to share its unique experiences. 

Torunn says the company is committed to the AU/NZ, planning a visit to Australia in April.

Up Norway, Ski and Sail journey. Credit: Uteguiden.
Up Norway, Ski and Sail journey. Credit: Uteguiden.

Up Norway is committed to promoting sustainable travel that benefits communities, local economics, the environment and travellers. Guests of Up Norway get to explore the colourful villages, hiking trails, and dining on fresh local foods. 

The team at Up Norway encourages people to travel slower, taking the time to embrace a destination which also lowers personal stress.  

Up Norway journeys include rail trips on the Arctic Circle Express; farm-to -table foodie experiences and dining at Michelin-starred restaurants in Trondheim or Stavanger; hiking or skiing down fjords; visiting the art nouveau sites; exploring art, architecture and design; or staying in mountain wilderness lodges at 70 Degrees North to marvel at the Northern Lights.

Up-Norway-Hotell-Union-Øye-Sommer_Marøy&Klouda_resized
Hotell Union Øye Sommer. Credit: Marøy&Klouda

Itineraries include stays at such hotels as Oslo’s Union Oye (named on the Conde Nast Traveller 2024 GOLD LIST. 

New in 2024 is the Kunstsilo Nordic Art Museum in Kristiansand, Norway, occupying a meticulously restored 1935 grain silo and spanning more than more than 3,251 square metres of exhibition space dedicated to Nordic modern art.

Scandinavia is also home to some of the world’s most sustainable travel destinations such as Gothenberg, Bergen and Copenhagen.

For more information, visit upnorway.com