An epic zip line ride has opened on the iconic Eiffel Tower to celebrate the French Open and it’s NUTS!
Already the most visited monument in the world, the Eiffel Tower welcomes seven million visitors each year, but the Parisian landmark is about to get even more popular (especially on Instagram), thanks to its latest talking point: a zip line stretching from the Tower, across the Champs de Mars, and finishing at the L’École Militaire.
The epic ride and marketing stunt was set up by Perrier to celebrate the start of the French Open, which kicked off on May 21.
Appropriately named Le Perrier Smash, the zip line sends brave riders flying at heights of 115 meters (just over 375 feet) and speeds of 90 kilometers per hour (55 mph) — the same speed as a high-powered tennis serve.
The free ride is a little more than half a mile long, takes roughly one minute to complete, and will be in operation until June 11.
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Talk about awesome!
The zip line temporarily joins the permanent Eiffel Tower attractions, including the lift ride to the top, the two restaurants, the champagne bar, and a glass-bottomed lookout.
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