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How We Tread Right: The Travel Corporation Launches New Sustainability Goals

The Travel Corporation (TTC) has today launched 'How We Tread Right' - a 5-year sustainability strategy for a regenerative return to travel, to measure the impact of 'Make travel matter experiences.'

The Travel Corporation (TTC) has today launched ‘How We Tread Right’ – a 5-year sustainability strategy for a regenerative return to travel, to measure the impact of ‘Make travel matter experiences.’

Just ahead of World Tourism Day on September 27, TTC has launched How We Tread Right (HWTR), its new 5-year sustainability strategy that includes 11 goals designed to advance TTC’s efforts to address climate change, overtourism and animal welfare.

The sustainability strategy outlines initiatives to strengthen efforts that address sustainable food production, responsible consumption, and diversity and inclusion.

A core component of the strategy is the launch of Make Travel Matter (MTM) Experiences, which have been identified using an industry-first, proprietary assessment tool.

This tool measures each experience against criteria that take direction from the United Nations Sustainable Development Goals (SDGs). 

Make Travel Matter (MTM) Experiences allow TTC’s award-winning brands, including Insight Vacations, Trafalgar, Contiki, Uniworld,AAT Kings Group, Adventure WorldTravel, Luxury Gold and Red Carnation Hotels, to identify experiences by the positive impact they have on destinations and the way in which those experiences directly advance the UN’s SDGs.

Protrack – Contiki

Endorsed by the World Travel & Tourism Council (WTTC), the proprietary MTM E-Assessment tool enables TTC teams to identify which UN Global Goal a potential MTM Experience aligns with as an assurance to travellers on the positive impact of the experience.

Each experience must meet the criteria associated with at least one Global Goal in order to be labelled a Make Travel Matter Experience and can advance up to two Global Goals. The complete set of qualifying criteria is available on TTC’s MTM Experiences webpage.

Each experience will drive a critical commitment to integrate at least one Make Travel Matter Experience on 50% of all itineraries by 2025, ensuring that TTC’s return to travel is mutually beneficial to both travellers and hosts.

Gloria Guevara, President & CEO of the WTTC explains, ‘Our personal choices matter and travel connects directly to the United Nations Sustainable Development Goals, so with this tool you can really make a difference and see the positive impact of sustainable tourism in the environment, protecting our ecosystem, our assets, and especially wildlife, while at the same time providing a significant positive social impact.’

To launch HWTR, The TreadRight Foundation enlisted its Ambassadors – Céline Cousteau, activist and filmmaker; Sarain Fox, Indigenous storyteller and activist and Ami Vitale, National Geographic photographer – to share how travel has impacted their lives, as travellers look to them to learn how they can make their travels matter.

Brett Tollman, chief executive of TTC says “Our comprehensive How We Tread Right strategy is the progressive commitment to sustainability and the planet that TTC and our travel brands must make right now to achieve our 11 goals and be accountable for our impact,”

“Never before has our industry been faced with so many challenges, many of which are directly tied to the heavy environmental footprint on the planet. At TTC, we believe that sustainability is critical to the return of our business post-COVID-19,”

Brett Tollman, chief executive of TTC

Trattoria Terra Madre IV

In its entirety, ‘How we Tread Right’ has committed to achieving the following 11 goals by the close of 2025:

  • Goal 1: Achieve carbon neutrality by 2030 or sooner
  • Goal 2: Source 50% of our electricity from renewable sources by 2025
  • Goal 3: Reduce food waste by 50% across all hotels and ships by 2025
  • Goal 4: Increase the use of local and organic products in our supply chain by 2025
  • Goal 5: Reduce printed brochures by 50% by 2025
  • Goal 6: Eliminate as many unnecessary single-use plastics from our operations and itineraries by 2022
  • Goal 7: Include at least one Make Travel Matter Experience on 50% of all itineraries by 2025
  • Goal 8: Achieve a 20% increase of itineraries visiting developing regions by specialist brands by 2025
  • Goal 9: Increase employee and market sentiment regarding diversity and inclusion across our brands
  • Goal 10: Complete 30,000 volunteer hours by 2025
  • Goal 11: Ensure all wildlife experiences across TTC brands adhere to our Animal Welfare Policy by 2021

The full strategy featuring all 11 goals is available at