VisitBritain is teaming up with STA Travel to encourage Aussies to discover the British countryside and travel spots they might not know so well.
Last week, STA Travel announced it has joined forces with VisitBritain to give Aussie travellers a sneak peek of a new side of Britain. The new campaign will encourage young Aussie professionals who’ve already done the ‘London trip’ to return to Britain and discover something new – the country side.
The campaign will highlight Britain’s countryside and regional cities, which are on the rise for Australian Travellers according to a research conducted by STA Travel.
“Many young professionals in Australia may think that after one trip to Britain – which usually revolves around ticking off well-known London tourist attractions – they have covered everything there is to see,”
Natalie Placko Thornton, STA Travel’s Marketing & e-Commerce Director
“We want to overturn this perception by revealing that this only really scratches the surface and there is much more travel inspiration to be found in Britain’s regional cities and countryside.”
At the heart of the campaign is the “Wildcard Challenge” which sees Australian reality TV star Tully Smyth turn travel insider for two weeks to provide Australian travellers with a unique taste of regional British adventures. As part of the “Wildcard Challenge”, Australians were invited via social media to vote on which yet to be revealed off-the-beaten-path challenge Tully should face.
“It’s never been easier for young Australian travellers to explore Britain with direct flights into regional cities such as Glasgow, Edinburgh and Manchester”
Mark Haynes, Marketing Manager Australia, VisitBritain.
“These cities offer a dynamic culturallandscape where music, culture and fashion merge. The stunning countryside linking these cities form the backdrop to countless adventures which travellers can easily uncover in two week bursts,” said Mr Haynes. “We are delighted to be continuing our long-standing partnership with STA Travel and we are very much looking forward to working with them on this new campaign.”
The Australian public are being given the chance to follow Tully’s adventures throughout September with the launch of seven videos on STA Travel’s YouTube Channel. Those who tune in and answer a related question will go in the running to win two return flights to Britain.
To learn more about the “Wildcard Challenge” visit www.statravel.com/wildcard watch the videos on YouTube or join the conversation with #wildcarduk.