Brand USA celebrated their first year with live entertainment from the legendary Steve Clisby which lifted the spirit at Slide Lounge in Sydney last night.
Last night Brand USA held an Industry Update to celebrate their first year in Australia and New Zealand, with over 90 friends from the industry attending the private gig and sit down dinner at Slide Bar.
Guests were taken on a journey of American Music, from Elvis to Jimi Hendrix to Katy Perry and everything in between, and treated to a special private gig from Steve Clisby, the charismatic performer who captivated audiences on last year’s The Voice.
Brand USA Director Ollie Philpot said
“We were so pleased to be able to celebrate with all our industry partners and friends last night – and to the sounds of the incredible, soulful Steve Clisby”
“Our core challenge in the next year will be to continue to drive increased visitation to the USA after years of consecutive record growth – no small task given almost 1.2 million trips are now undertaken by Australians to the USA annually. In order to achieve this, Brand USA will need to build upon our current program of activities and remain highly active across consumer, trade, media and PR, digital, social and airline integrated activities. We look forward to working with all of our cooperative partners to continue the great work undertaken in the establishment phase.”
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