If there’s a secret to satisfying travellers then Travel Counsellors may very well be in the loop, with new figures showing the company is experiencing high repeat business.
Repeat business levels are at 70 percent from leisure customers and 95 percent for business travel clients.
Figures released at the group’s annual conference in Manchester this week also revealed the home-based agency group achieved the highest Net Promoter Score (NPS) in the world at 96 percent.
Travel Counsellors’ managing director Steve Byrne told conference delegates that the group’s passion for selling travel and positive client relations contributed to “extraordinary sales growth” during the last financial year.
Travel sales for the year ending 31 October 2014, were up five percent from $693 million to $771 million.
The rise in sales was also driven by the 10 percent increase in individual income made by each Travel Counsellor. All 620 of the group’s agents achieved their best ever-sales months in 2014.
“As a company we’ve continued to see extraordinary growth which is testament to the passion and dedication of our people.”
Steve Byrne, Travel Counsellors managing director
Meanwhile, sales director Malcolm Hingley said agents who have adopted the group’s new in-house system Phenix, have raised earnings by 2.8 percent.
Phenix provides agents with a new ‘Quote and Book’ function, which allows them to create tailor-made packages in the one system.
Mr Hingley used the 2.8 percent increase to challenge the group’s entire network to increase the average 10 percent earnings margin to 12 percent by January.
“That’s what is achievable. Let’s protect our business and get the value out of that business.”
Malcolm Hingley, Travel Counsellors sales director
Over 1,500 delegates, including Travel Counsellor agents and suppliers from around the world attended the annual conference.
This year’s the event was themed ‘around the world of TC’ and included a welcome bash hosted by UK TV personality, Vernon Kay.
Other highlights of the conference included a performance from, Russell Watson and a set by stand-up comedian, Sean Lock.