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#InAbuDhabi makes social media the new destination

As part of a broader campaign, #inAbuDhabi is set to showcase the sights and delights of the Emirate.

As part of a broader campaign, #inAbuDhabi is set to showcase the sights and delights of the Emirate.

Abu Dhabi Tourism & Culture Authority has created a new destination hashtag, #InAbuDhabi.

The initiative is aimed to encourage visitors and residents to share their experiences of the emirate on their social media channels.

The Abu Dhabi Tourism & Culture Authority hopes that the initiative will provide real time and authentic social content which will inspire others to plan a break in the destination.

“This hashtag has ease of recognition, will help us better manage online content, nurture a larger audience discussion base, keep content lively and give the destination greater visibility in organic search engine results,” said Mouza Al Shamsi, Acting Executive Director Marketing & Communications, TCA Abu Dhabi.

“The #inAbuDhabi campaign will be wide-reaching and rolled out across all communication channels of our visitabudhabi online resource. It will be used across social media for maximum reach and impact and will be a tool to tell the destination story locally, regionally and internationally.”

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#inAbuDhabi was selected by a full range of destination stakeholders.

“We are looking for people to showcase the best attractions, hotels, restaurants, activities and events in Abu Dhabi and for stakeholders to use #inAbuDhabi across their own communications platforms,” Al Shamsi said.

Abu Dhabi Tourism & Culture Authority will roll out #inAbuDhabi during the three-month ‘Tell Us Your Story #in AbuDhabi’ campaign which will become an ongoing promotional theme and will include PR, advertising and promotional engagement across a range of media.