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A Luxperience to cherish

This year’s annual Luxperience forum has proven the event’s ability to unite exhibitors with luxury and experiential buyers.

This year’s annual Luxperience forum has proven the event’s ability to unite exhibitors with luxury and experiential buyers.

This year’s Luxperience, an exclusive business exchange for local and international travel trade, was held at the historic Pier 2/3 of Hickson Road.

The aim of the three-and-a-half day event, which took place between 31 August and 3 September, was to connect high-end experiential travel buyers with inspiring suppliers to exchange ideas in regard to the ever-evolving market.

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Lots of smiling faces getting the Luxe treatment.

This year, the event experienced a 53 per cent increase of numbers in attendance from the 2013 event.

A total of 228 exhibitors were in attendance and were given the opportunity to meet with a pool of over 470 hand-picked specialist luxury and experiential buyers from both Australia and key global inbound markets.

Buyers and visiting media were impressed with the range of luxury and experiential product on display, not only from the region but from around the world.

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Exhibitors were equally impressed with the quality of leads generated at the event.

Ninety six per cent of exhibitors said that they felt the buyers were of a high quality, with over 85 per cent saying they are likely to return next year.

“We are excited to wrap up another successful year at Luxperience,” said Tourism New Zealand CEO, Kevin Bowler.

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“This year marks our third as a key partner of Luxperience and it was the biggest yet, with 35 of New Zealand’s premium operators attending alongside us – up 70 per cent on last year.”

North Star Cruises’ Business Development Manager, Charity Turner said the quality of the clientele had been fantastic at the event, while Matt Casey, General Manager, Tourism at Federal Group Tasmania, said he was impressed that all the buyers he had met had proven to be qualified luxury travel specialists.

The inaugural Luxperience was held in September 2012 and laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel.

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Did you attend Luxperience this year? What did you think of the event?