Tour operator Trafalgar is to ramp up their social media channels to give their brand a boost and spread the message that coach touring has evolved.
By teaming up with with social media aggregator Stackla, the Trafalgar brand which is part of The Travel Corporation has relaunched their website with the main focus on user generated content. The partnership with Stackla will enable the brand to get access to all social media content mentioning through a real time fed through the website.
According to the Global Chief Executive Gavin Tollman Trafalgar will be the first tour firm to partner with the aggregator. Mr Tollman recently spoke to marketing site, Mumbrella about how their client base is becoming increasingly more social media savvy.
“I would estimate that 70 per cent of guests on our trips post on social media but they were not attributing their experiences to a Trafalgar tour”
Global Chief Executive Gavin Tollman
Mr Tollman also highlighted the companies efforts to encouraging guests to use the hashtag #trafalgarinsider when they travel. By engaging the customers they will according to Mr Tollman turn into brand advocates and effectively market Trafalgar’s products in a ‘far more powerful’ way than their own staff would ever be able to do.
Trafalgar’s new website.
Mr Tollman also highlights that ‘ten of thousands’ of positive social comments about Trafalgar holiday have been lost and wasted in the past and is hoping that the new user generated content will allow customers to see other customers positive comments and feedback.