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DTSTART;TZID=Australia/Sydney:20260514T180000
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SUMMARY:Memphis Tourism’s trade event - Melbourne
DESCRIPTION:Memphis Tourism\, in partnership with United Airlines and Globus family of brands\, is excited to announce that its annual blues-inspired trade events are back this May\, giving our Australian travel partners the chance to experience the Memphis soul.\n\n\n\nThe Memphis talent for this year’s trade showcase\, the Grammy Award-winning bassist MonoNeon\, will be flown in from the home of Blues\, Soul & Rock’n’Roll and perform not only as the headliner at these key trade events but also the 25th edition of Blues on Broadbeach on the 16th of May. \n\n\n\nThe Memphis Tourism trade events will take place at Mary’s Underground in Sydney on the 12th of May\, The Toff in Melbourne on the 14th of May\, and a smaller VIP event at the NEW “Memphis Blues & Soul Bar” located in the Blues on Broadbeach Festival Precinct on the 16th of May. \n\n\n\n\nBeale Street brings Memphis’ music heritage to life\, a key drawcard highlighted in Memphis Tourism’s Australian trade events.\n\n\n\n\nThe three-city trade roadshow has been designed to immerse travel partners in the culture\, energy and musical legacy of the city\, to inspire deeper engagement with Memphis as a must-visit U.S. destination. \n\n\n\nOne of Memphis’ greatest bass players\, MonoNeon brings exceptional artistic credibility and global recognition and is no stranger to playing in Australia\, performing at the Melbourne Jazz Fest in 2022\, and in June 2025 as part of his “I Want Snacks & Gifts” tour. \n\n\n\n\n\n\n\nMonoNeon is known as being one of the last musicians to work with Prince and has worked with an extraordinary roster of artists including Eric Gales\, Mavis Staples\, George Clinton\, Nas\, Ne-Yo\, Mac Miller and Christone “Kingfish” Ingram to name a few. \n\n\n\nHe was also endorsed by Flea\, from Red Hot Chilli Peppers\, as “the greatest electric bass player”. MonoNeon has also collaborated with Fender Guitars on a signature instrument line\, and for this year’s festival\, MonoNeon is giving away a specially designed guitar worth $3\,000 to a lucky festival attendee. \n\n\n\nMonoNeon’s involvement in the 2026 Memphis showcase underscores Memphis Tourism’s commitment to delivering a culturally rich\, authentic experience that resonates with Australian audiences\, while strengthening awareness of Memphis as a vibrant\, music-led destination. \n\n\n\nThe tourism board’s long-standing partnership with Blues on Broadbeach has seen some of the city’s most talented musicians make their way to Australia to entertain and inspire\, building on the success of last year’s Memphis Tourism trade events\, and the 2026 campaign featuring MonoNeon will be a memorable one. \n\n\n\n\nAbove: Eric Gales (centre\, left)\, Memphis Tourism Director ANZ Chris Ingram (centre\, right) with guests at the 2025 Memphis Tourism Sydney event. Lower (L-R): United and GFOB joining in on the 2025 Melbourne festivities; Chris Ingram with Karryon’s own Dani Tuffield (GM) and Mark Harada (Editor)\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n“Along with our exceptional partners United Airlines and Globus\, we are thrilled to bring the energy\, culture and soul of Memphis to Australia once again. These shows are all about giving our travel partners an authentic taste of our music and heritage\, while highlighting Memphis as a vibrant destination beyond the usual U.S. getaways\,” said Chris Ingram\, Director of Memphis Tourism Australia & New Zealand. \n\n\n\n“With MonoNeon as our music ambassador\, we are confident that these events will inspire and excite our Australian travel partners.” \n\n\n\nEvent Details\n\n\n\n\nSydney — Tuesday 12 May 6-8.30pm – Mary’s Underground\, Circular Quay – Sign up here \n\n\n\nMelbourne — Thursday 14 May 6-8.30pm The Toff\, Curtin House – Sign up here \n\n\n\n\nThe 25th Blues of Broadbeach Festival will take place between 14th and 17th of May 2026 on the Gold Coast\, Queensland\, Australia. \n\n\n\nFor more info\n\n\n\n\n\n\n\n\nExplore more of Memphis here\n\n\n\nFor more on Blues on Broadbeach\, visit: bluesonbroadbeach.com\n\n\n\nLearn more about United Airlines here\n\n\n\nTo learn more about Globus family of brands\, visit: www.globusfamily.com.au\n\n\n\n\nKARRYON UNPACKS: For advisors\, Memphis Tourism trade events show how cultural immersion can drive destination sales\, turning music heritage into a compelling hook for U.S. itineraries beyond the usual gateway cities. \n\n\n\n\n\n\n\nThis article is brought to you by Memphis Tourism\, United Airlines\, and Globus family of brands
URL:https://karryon.com.au/event/memphis-tourisms-trade-event-melbourne/
LOCATION:The Toff\, Curtain House\, 2f/252 Swanston St\, Melbourne
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