What was the song travellers listened to the most over the year? How many cookies were handed out by flight attendants? What was the most popular main dish in Economy? And more importantly, how many glasses of wine were served?
A LOT can happen in a year for us every day folk, now imagine the activity an international carrier like Air New Zealand can build up.
The last 12 months have been a little wild (like a goose) for the airline, having released not one, but two safety videos (one featuring a Game of Thrones star and the other staring Katie Holmes), and it won a major marketing award for letting Dave run loose in Buenos Aires.
The carrier made the huge decision to sell its Virgin Australia shares, it was named ‘Australia’s most reputable brand‘ and it revealed plans to ditch the Spaceseat in favour of Premium Economy.
Wait, there’s more. Air New Zealand also hired two footy-fan apprentices, made a southern hemisphere Christmas carol, switched its planes to and from Adelaide, renovated its Melbourne lounge AND found a way to turn its staff into mind readers.
They’re just the things we could find on KarryOn’s website!
Air New Zealand has done a little reminiscing of its own and found that key customer data revealed some interesting insight into its passengers’ habits and preferences, such as:
Chicken is a fave
More than six million meals were served globally across the airline’s network and more than half a million customers chose the chicken. Roast chicken with tarragon cream sauce, New Zealand roasted kumara and garden vegetables was the most popular main dish in Economy class with 530,000 portions served.
As are those Cookie Time cookies
Air New Zealand travellers have a sweet tooth – with more than three times as many Cookie Time cookies served on domestic flights as savoury snacks (5.8 million cookies served vs 1.8 million savoury snacks).
Passengers are really into Air NZ’s signature lollies
Customers munched their way through more than 14.5 million of Air New Zealand’s signature lollies.
As well as the airline’s wine
The airline poured almost eight million glasses of exclusively New Zealand wines onboard.
Surprisingly, Disney’s Moana wasn’t the most viewed film over the 12 months
Customers enjoyed thousands of hours of movies, TV and audio content on the airline’s inflight entertainment system. Kiwi favourite Hunt for the Wilderpeople was the most viewed film on Air New Zealand flights – seen more than 177,000 times in FY17. Moana had the highest views by month – averaging around 39,000 views per month.
But Adele’s Hello was certainly the most listened
Adele’s track Hello was the most listened to song onboard, with around 5,500 hits each month.
Kids loved their activity packs
Kids were kept well entertained with 142,000 activity packs.
And adults loved collecting & using their points
The airline’s Airpoints™ members took close to 895,000 flights using their Airpoints Dollars™.
Each year Air New Zealand operates around 176,000 flights, facilitating more than 15 million customer journeys.