Going once, going twice! Australian can now digitally fight for an upgrade on their next flight to Hawaii through Hawaiian Airlines’ ‘Bid Up’ service, which is now live in Australia.

Much like the online auction available through Fiji Airways, Norwegian Cruise Line, South African Airways and more, the system allows booked flyers to choose how much they’re willing to spend for an elevated inflight experience.

Available in the Australian market from this week, users need to have at least one pre-purchased Hawaiian Airlines Economy Class ticket for flights between Australia and Hawaii or North America.


Eligible guests will receive a ‘Bid Up’ email approximately 10 days prior to departure, which will link them through to the Hawaiian Airlines website where they can enter the amount they’re willing to pay for a Business Class upgrade.

Winners will be notified of their spacious new seat details 48 hours prior to departure.

As part of their upgrade, they’ll receive all the Business Class advantages including two complimentary checked bags with Priority Baggage handling; expedited check-in lines; access to Hawaiian Airlines Premier Clubs; priority pre-boarding; award-winning regional cuisine from acclaimed Chef Chai Chaowasaree; unlimited in-flight beverage service; and free access to the latest movies, hours of TV and music programming.


They’ll also enjoy a fully lie-flat Business Class seat on the airline’s A330-200 aircraft.

“We’re delighted to introduce Bid Up to our Australian guests.”

Gai Tyrrell, Hawaiian Airlines Regional Director Australia

“It provides our passengers with an appealing option to try our new Lie Flat Business Class planning travel from Australia to Hawaiʻi.”

Click here for more information.

Have you tried to bid for an upgrade through an airline yet?