You probably already use emojis in your mobile messages and social posts, but what about in travel planning?
Air New Zealand has developed an interactive online experience allowing people to create a personalised map of New Zealand with emojis highlighting points likely to be of interest.
Air NZ’s Jodi Williams
Image credit: stoppress.co.nz
General manager global brand and content marketing Jodi Williams said the #EmojiJourney campaign was designed to particularly appeal to millennials and Generation Z who use emojis in their day to day life.
“This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots,” she said.
“For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.”
#EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese.
“We hope this new experience will not only inspire visitors to travel to New Zealand but will also get Kiwis out exploring their own backyard,” Williams said.
Users will be asked to comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which would best describe their perfect New Zealand getaway. This will then automatically generate a link to a personalised emoji map of New Zealand for them.
Clicking on each of the emojis on the personalised map will provide more information about destinations and activities on offer – such as food and beverage hot spots, shopping, art and culture, adventure pursuits and things to do in the outdoors.
Twitter revealed that an average of 3.5 billion emojis are used on the social media platform every month.