One minor (yet distinctive) change to Hawaiian Airlines’ aircraft livery will make the fleet appear “stronger” and “more contemporary”, according to the airline’s President and Chief Executive.
The statement from Mark Dunkerley comes as the airline unveiled slight alterations to the look of the brand’s planes, which have been designed to emphasis the airline’s “place as Hawaii’s airline”.
The new identity retains Hawaiian’s distinctive colour palette of purple, fuchsia and coral and the iconic Pualani continues to appear on the tail, however, she features more prominently as she gazes towards the nose of the aircraft with the wind in her hair, a hibiscus flower in her hair and a sunrise halo.
Hawaiian Airlines’ logo sits on the body of the aircraft and it is accompanied by a silver maile lei with a woven Pakalana flowers wrapped around the fuselage.
According to Dunkerley, the addition of the lei better reflects the carrier’s “culture of service and hospitality”.
“It acknowledges our place as Hawaii’s airline and underscores the commitment our employees make every day to provide our guests with a gracious and genuine island welcome.”
Mark Dunkerley, Hawaiian Airlines President and Chief Executive
New aircraft livery was unveiled on a freshly-painted Boeing 717 during a special employee event on Hawaii’s annual celebration of Lei Day.
As well as updating aircraft exteriors, Hawaiian Airlines will also add its logo to web and digital assets, airport lobby signage and kiosks, and at boarding gates across its US and international network.
Hawaiian currently operates a fleet of 23 Airbus A330s, 20 Boeing 717 aircraft and eight Boeing 767s. Painting of all aircraft and ground service equipment is scheduled to be complete by 2020.
Check out the video below for more information on the new livery: