Virgin Australia continues to pursue those premium flyers, by bringing its Business Class suites aboard its entire A330 fleet.
The new wide-body class dubbed ‘The Business’ was unveiled this week on the line’s newest Airbus aircraft.
As well as offering more space than Economy, Virgin’s ‘Business’ has the world’s longest and widest fully lie-flat bed in domestic business class; each seat has direct aisle access and they’ve been fitted with a triple-layer seat cushion to offer maximum comfort and support.
A turn-down service sees ‘The Business’ guests treated to high-grade cotton pillows and doonas, while entertainment is delivered through high definition 16-inch touch screens.
Virgin Australia’s ‘The Business’ has the world’s longest lie-flat bed.
Virgin offers a ‘restaurant-style’ of dining in ‘The Business’, which enables guests to dine when they want, with new Luke Mangan-designed menus and premium Australian wines.
But of course, it’s all for naught if flyers don’t have access to the finest coffee in the sky, which Virgin is ensuring by introducing a purpose-built Nespresso machine, which achieves Nespresso-standards of coffee flow time; coffee yield; plus cream and milk foam quality.
Virgin Australia’s Chief Executive, John Borghetti, described ‘The Business’ aboard all A330s as a game changer in domestic business class travel.
“We believe this new product will ensure that Virgin Australia is the number one choice for premium travellers on the all-important trans-continental routes.”
John Borghetti, Virgin Australia CEO
“Later this year, Virgin Australia will change the game again with the launch of its new long-haul Business Class on our Boeing 777 flights to Los Angeles and Abu Dhabi.”
Other features of ‘The Business’ include a unique tablet holder specifically designed for Virgin Australia as well as a dedicated side console.
There are three types of adjustable lighting including reading light, soft ambient lamp and brighter overhead light, plus amenity kit featuring REN cosmetics.
The new Business Class will be available aboard all A330s from October this year.